Who are we?

Friendly Fire franchisor is:

Friendly Fire, Inc.

16192 Coastal Highway

Lewes, Delaware 19958

United States of America


Every Esports Arena franchise is dedicated company.

The app, the website and the whole software system is published by:

Friendly Fire, Inc.

16192 Coastal Highway

Lewes, Delaware 19958

United States of America


Customer support: info@ffe.gg


Thank you for using the Friendly Fire App! We're happy to have you on board with the most awesome gaming community. Please read this Terms of Service agreement carefully before using the Friendly Fire App. Because it is such an important contract between us and our users, we have tried to make it as clear as possible.

For your convenience, we have presented these terms in a short non-binding summary followed by the full legal terms.

By using the Friendly Fire App, you are agreeing to these terms. Please read them carefully.


We use these basic terms throughout the agreement, and they have specific meanings. You should know what we mean when we use each of the terms.

The Agreement refers, collectively, to all the terms, conditions, notices contained or referenced in this document and all other operating rules, policies, and procedures that we may publish from time to time. All of those are available in the Legal section of the App.

The App refers to the Friendly Fire Application (located at friendlyfireesports.com, on Google Play, Apple Store and on devices inside Friendly Fire Esports Arenas) and all content, services, software, and products provided by us at or through the App. These Terms also govern our other services and products.

User (You), refers to the individual person that has visited or is using the App, that accesses or uses any part of the Account, or that directs the use of the Account in the performance of its functions. The User of the App can only be individual person.

We (Us) refer to Gamebay OÜ, as well as our affiliates, directors, subsidiaries, contractors, licensors, officers, agents, and employees.

Content refers to content featured or displayed through the App, including without limitation text, data, articles, images, photographs, graphics, videos, live streams, and other materials that are available on the App. User Content is Content, written or otherwise, created or uploaded by our Users. Your Content is Content that you create or own.

An Account represents your legal relationship with us. A User Account represents an individual User’s authorization to log in to and use the App and serves as a User’s identity on the App.

Who are we?

We are Gamebay company from Estonia and we provide the App to the Friendly Fire.

We are Gamebay OÜ, a limited liability company registered in Estonia (Registered Number: 14622254), Sepapaja tn 6, Tallinn Harjumaa 15551. We provide the Friendly Fire App to the Friendly Fire Franchise. You can contact us at info@gamebay.io.

In some situations, third parties' terms may apply to your use of the App. For example, you may visit a Friendly Fire Esports Arena with its own terms or license agreements. Please be aware that while these Terms are our full agreement with you, other parties' terms govern their relationships with you.

Our service

We help you create and browse awesome gaming content. The App helps you discover and do what you love. It’s customized to you. We need to know what you like to make everything on the App relevant to you.

Also, you can play in Friendly Fire Esports Arenas across the world with your Account.

The App helps you discover what you have an interest in. To do that, we show you things we think will be relevant, interesting and personal to you based on your onsite and offsite activity. To provide this, we need to be able to identify you and your interests. Some of the things we show you are promoted by advertisers. As part of our service, we try to ensure that even promoted content is relevant and interesting to you. You can identify promoted content because it will be clearly labeled.

The Account you can create within the App will enable you using Friendly Fire Esports Arenas services in all venues across the world. Terms of each Friendly Fire Esports Arena might apply.

Using the App

You can only have one account. You cannot transfer the account ownership.

Subject to these Terms and our policies, we grant you a limited, non-exclusive, non-transferable, and revocable license to use the App. Your Account may only be used by one person (you). A single login may not be shared by multiple people.

You must be a human to create an Account. Accounts registered by bots or other automated methods are not permitted and will be deleted without notice.

There is no age limit on using the App. However, most of the features will not be available to minors unless we receive parental consent.

You may use the App only if you can legally form a binding contract with us, and only in compliance with these Terms and all applicable laws. When you create your Account, you must provide us with accurate and complete information. There is no age limit for the App’s basic features. However, for using all features you must meet the following requirements: If you’re based in the EEA, you may only use the App if you are over the age at which you can provide consent to data processing under the laws of your country or if verifiable parental consent for your use of the App has been provided to us. If you are based outside of EEA any use or access by anyone under the age of 13 is not allowed.

If you want to use the App for commercial purposes you must create a business account and agree to our Business Terms of Service. If you do open an account for a company, organization, or other entity, then "you" includes you and that entity, and you promise that you are authorized to grant all permissions and licenses provided in these Terms and bind the entity to these Terms and that you agree to these Terms on the entity's behalf. Creating a business account is still not available.

You are responsible for anything that happens under your Account and for keeping your Account secure.

You are responsible for all content posted and activity that occurs under your Account. You are responsible for maintaining the security of your Account and password. We cannot and will not be liable for any loss or damage from your failure to comply with this security obligation.

We care about the security of our users. While we work to protect the security of your Content and Account, we can’t guarantee that unauthorized third parties won’t be able to defeat our security measures. We ask that you keep your password secure. Please notify us immediately of any compromise or unauthorized use of your account.

We will update the App over time.

Using the App may include downloading software to your device. You agree that we may automatically update that software, and these Terms will apply to any updates.

You will respect the law and our Community Guidelines.

Your use of the App must not violate any applicable laws, including copyright or trademark laws, export control or sanctions laws, or other laws in your jurisdiction. You are responsible for making sure that your use of the App is in compliance with laws and any applicable regulations.

You agree that you will not under any circumstances violate our Community Guidelines.

Content policy

When you post something it’s yours. We can show it to people and others can use it. Don't post porn or spam or be a jerk to other people.

The App allows you to post content to the App. You retain all rights in and are solely responsible for the User Content.

You grant us and our users a non-exclusive, royalty-free, transferable, sublicensable, worldwide license to use, store, display, reproduce, save, modify, create derivative works, perform, and distribute your User Content on the App solely for the purposes of operating, developing, providing, and using the App. Nothing in these Terms restricts other legal rights we may have to User Content, for example under other licenses. We reserve the right to remove or modify User Content or change the way it’s used in the App, for any reason. This includes User Content that we believe violates these Terms, our Community Guidelines, or any other policies.

Copies of content shared may remain even after you delete the content from your account.

Following termination or deactivation of your account, or if you remove any User Content from the App, we may keep your User Content for a reasonable period of time for backup, archival, or audit purposes. App and its users may retain and continue to use, store, display, reproduce, share, modify, create derivative works, perform, and distribute any of your User Content that other users have stored or shared on the App.

We can use your feedback to make the App better.

We value hearing from our users and are always interested in learning about ways we can make the App more awesome. If you choose to submit comments, ideas or feedback, you agree that we are free to use them without any restriction or compensation to you. By accepting your submission, we don’t waive any rights to use similar or related feedback previously known to us, or developed by our employees or partners, or obtained from sources other than you.
Copyright policy

We respect copyrights. You should, too.

If you are a copyright owner and you believe that content on the App violates your rights, please contact us by emailing copyright@gamebay.io. There may be legal consequences for sending a false or frivolous takedown notice. Before sending a takedown request, you must consider legal uses such as fair use and licensed uses.

We will terminate the Accounts of repeat infringers of this policy.

Trademark policy

We respect the trademarks.

We respect the trademark rights of others. Accounts with usernames, profile names, or any other content that misleads others or violates another's trademark may be updated, transferred or permanently suspended.

If you're concerned that someone may be using your trademark in an infringing way on our App, let us know. We'll review your submission and take whatever action we deem appropriate, including temporary or permanent removal of the trademark from the App. If you got a trademark complaint notification from us, you can contest it. If you want us to forward the info from the trademark complaint notification, let us know.

All trademark-related communication should go through email: trademark@gamebay.io.

Intellectual property

We own the App and all of our content. You may only use our content in the way we have allowed.

We and our partners (Friendly Fire Esports Arenas) retain ownership of all intellectual property rights of any kind related to the App. We reserve all rights that are not expressly granted to you under this Agreement or by law. The look and feel of the App are our copyright. All rights reserved. You may not duplicate, copy, or reuse any portion of the App code, visual design elements or concepts without express written permission from us.

If you’d like to use Gamebay or Friendly Fire trademarks, you must follow trademark guidelines available on respective websites.

Third-party links, sites, and services

The App has links to content outside of the App. Most of that stuff is awesome, but we're not responsible when it's not.

The App may contain links to third-party apps, websites, advertisers, services, special offers, or other events or activities that are not owned or controlled by us. We don’t endorse or assume any responsibility for any such third-party sites, information, materials, products, or services. If you access any third-party app, website, service, or content from the App, you do so at your own risk and you agree that we have no liability arising from your use of or access to any third-party app, website, service, or content.


You are responsible for any fees associated with your use of the App. We are responsible for communicating those fees to you clearly. Most of the transactions will be between you and Friendly Fire Franchise to which you belong.

Our pricing and payment terms are available at App’s shop and in App’s settings.

By agreeing to these Terms, you are giving us permission to charge your on-file credit card, PayPal account, or other approved methods of payment for fees that you authorize for the App.

You are responsible for all fees, including taxes, associated with your use of the App. By using the App, you agree to pay us any charge incurred in connection with your use of the App. If you dispute the matter, email us to payment@gamebay.io.

You are not required to provide payment information inside the App if you don’t wish.

Most of the products and services that you will be able to buy inside the App are listed by Friendly Fire Franchise and you will be doing a transaction with them.

Refunds are not possible for purchases of services as it’s considered consumed once purchased.


We reserve the right to refuse service to anyone and we will provide appropriate notice unless you screw up badly. Also, you can delete your own account.

We are constantly changing and improving our App. We may add or remove functionalities or features, and we may suspend or stop the App altogether.

We may terminate or suspend your right to access or use the App for any reason on appropriate notice. We may terminate or suspend your access immediately and without notice, if we have a good reason, including any violation of our Community Guidelines.

You can stop using our App at any time and permanently delete your Account, although we’ll be sorry to see you go.

Upon termination, you continue to be bound by the Content policy and Indemnity policy of these Terms. Also, our Privacy Policy applies to terminated accounts.

Indemnity policy

If we are sued because of something your business does on the App, you have to pay our costs. Also, you should have created a business account and agreed to our Business Terms in the first place.

If you use the App for commercial purposes without agreeing to our Business Terms you agree to indemnify and hold us (and ours affiliates and their respective officers, directors, employees and agents) harmless, from and against any claims, suits, proceedings, disputes, demands, liabilities, damages, losses, costs and expenses, including, without limitation, reasonable legal and accounting fees (including costs of defense of claims, suits or proceedings brought by third parties), in any way related to your access to or use of our App, your User Content, or your breach of any of these Terms.


People can post bad stuff on our App. We take that kind of thing seriously but you still might run into it before we have a chance to take it down. If you see bad stuff, please report it to us.

Our Service and all content on the App is provided on an "as is" basis without warranty of any kind, whether express or implied.
We specifically disclaim any and all warranties and conditions of merchantability, fitness for a particular purpose, and non-infringement, and any warranties arising out of course of dealing or usage of trade.

We take no responsibility and assume no liability for any User Content that you or any other person or third party posts or sends using our App. You understand and agree that you may be exposed to User Content that’s inaccurate, objectionable, inappropriate for children, or otherwise unsuited to your purpose.

If you're a consumer in the EEA, we don’t exclude or limit any liability for gross negligence, intent, or death or personal injury caused by our negligence or willful misconduct.

Limitation of liability

We are building the best service we can for you but we can't promise it will be perfect. We're not liable for various things. If you think we are, let's try to work it out like adults.


If we cause damage to you and you're a consumer in the EEA, the above doesn’t apply. Instead, our liability will be limited to foreseeable damages arising due to a breach of material contractual obligations typical for this type of contract. We are not liable for damages that result from a non-material breach of any other applicable duty of care. This limitation of liability won’t apply to any statutory liability that cannot be limited, to liability for death or personal injury caused by our negligence or willful misconduct, or if and to exclude our responsibility for something we have specifically promised to you.

Governing law and jurisdiction

If you are a consumer in the EEA, you can sue us in your home courts. Everyone else will come to Estonia.

If you are a consumer in the EEA, this won’t deprive you of any protection you have under the law of the country where you live and access to the courts in that country.

For everyone else - these terms are governed by Estonian law and you and we submit to the exclusive jurisdiction of the Estonian courts in relation to any dispute arising out of or relating to these terms, but we will still be allowed to apply for injunctive remedies (or other equivalent types of urgent legal remedy) in any jurisdiction.

General terms

If we're making a big change to the terms, we'll let you know. If you don’t like the new terms, please stop using the App.

We reserve the right to determine the form and means of providing notifications to you, and you agree to receive legal notices electronically if that’s what we decide. We may revise these Terms from time to time and the most current version will always be posted on the App. If a revision, in our discretion, is material, we’ll notify you. By continuing to access or use the App after revisions become effective, you agree to be bound by the new Terms. If you don’t agree to the new terms, please stop using the App.

We will tell you if we sell the App.

Either you or us may assign this Agreement, and any rights and licenses granted under it, to a third party. In case of such an assignment by us, you are entitled to terminate the agreement with immediate effect by deleting your account. We will provide you with reasonable notice of any such assignment.

We agree on all Terms and Policies. You can find them all in the Legal section of the App.

These Terms, together with the Privacy Policy, Community guidelines and any additional agreements you may enter into with us shall constitute the entire agreement between you and Gamebay concerning the App. If any provision of these Terms is deemed invalid, then that provision will be limited or eliminated to the minimum extent necessary, and the remaining provisions of these Terms will remain in full force and effect.

No waiver of any term of these Terms shall be deemed a further or continuing waiver of such term or any other term, and our failure to assert any right or provision under these Terms shall not constitute a waiver of such right or provision.

Privacy Policy

When you use our services, you’re trusting us with your information. We understand this is a big responsibility and work hard to protect your information and put you in control.

This Privacy Policy is meant to help you understand what information we collect, why we collect it, and how you can manage it.
We only collect the information you choose to give us, and we process it with your consent, or on another legal basis, we only require the minimum amount of personal information that is necessary to fulfill the purpose of your interaction with us; we don't sell it to third parties, and we only use it as this Privacy Statement describes.

We are compliant with the General Data Protection Regulation (GDPR).

No matter where you are, where you live, or what your citizenship is, we provide a high standard of privacy protection to all our users around the world, regardless of their country of origin or location.

Please make sure you read and agreed on Terms of Service before reading and agreeing on this Privacy Policy. Definitions from Terms of Service are valid here.

How we collect information

When you give it to us or give us permission to obtain it

When you sign up for or use the App, you give us certain information voluntarily. The initial information you give us (username, password, age) is not your personal information. This is why there is no age limit to the Account creation.

However, once you advance with the Account setup you will give us more information. This includes your email address, phone number, name, address, photo, ID/passport photo, and any other information you give us. You can also choose to share with us location data, photos, videos, and live streams. If you buy something on the App, we collect payment information, contact information (address and phone number) and details of what you bought. If you buy something for someone else on the App, we collect their delivery details and contact information.

If you link your Facebook, Instagram, Google, Youtube, Twitch or other accounts from other third-party services to the App, we also get information from those accounts (such as your friends or contacts). The information we get from those services depends on your settings and their privacy policies, so please check what those are.

We also get technical information when you use the App

Whenever you use any website, mobile application or another internet service, certain information gets created and logged automatically. The same is true when you use our App. Here are some of the types of information we collect:

Log data. When you use our App, our servers record information (“log data”), including information that your browser automatically sends whenever you visit a website, or that your mobile app automatically sends when you’re using it. This log data includes your Internet Protocol address, the address of and activity on websites you visit that incorporate App’s features, searches, browser type and settings, the date and time of your request, how you used App, cookie data and device data.

Cookie data. We also use “cookies” (small text files sent by your computer each time you visit our website, unique to your Account or your browser) or similar technologies to capture log data. When we use cookies or other similar technologies, we use session cookies (that last until you close your browser) or persistent cookies (that last until you or your browser delete them). For example, we use cookies to store your language preferences or other settings so you don‘t have to set them up every time you visit App. Some of the cookies we use are associated with your Account (including information about you, such as the email address you gave us) and other cookies are not. For more detailed information about how we use cookies, please review our Cookies Policy.

Device information. In addition to log data, we collect information about the device you’re using App on, including the type of device, operating system, settings, unique device identifiers and crash data that helps us understand when something breaks. Whether we collect some or all of this information often depends on what type of device you’re using and its settings. For example, different types of information are available depending on whether you’re using a Mac or a PC, or an iPhone or Android phone. To learn more about what information your device makes available to us, please also check the policies of your device manufacturer or software provider.

Our partners and advertisers share information with us

We also get information about you and your activity outside App from our affiliates, advertisers, partners and other third parties we work with, or other publicly available sources.

Online advertisers or third parties share information with us to measure or improve the performance of ads on the App, or to figure out what kinds of ads to show you. This includes information about your visits to an advertiser's site or purchases you made from them, or information about your interests from a third-party service, which we might use to help show you ads.

Why we collect data

We want to show you relevant content, improve your experience in Esports Arenas and in the Friendly Fire community.

We use the information we collect from our App for the following purposes:

- Customizing your App’s experience.
- Improving your experience in Friendly Fire Esports Arenas.
- Showing relevant content.
- Suggesting profiles and tags that are relevant to you.
- Generating revenue from advertisers by showing you relevant content.
- Improving the App and add new features.
- Maintaining a relationship with users.
- Marketing purposes.
- Protecting our users.
- Detecting, preventing, or otherwise addressing fraud, abuse, security, or technical issues with our App.
- Fulfilling obligations to our partners like developers and rights holders.

What we do with the data

In order to accomplish our goals, we use the data we collect to:

- Identify you when you use App, and process your transactions.
Recommend Content based on your activity on the App. For example, if we see you are playing strategy games we may suggest you strategy games related events and news.
- Respond to your questions or comments.
Suggest other people who have similar interests. For example, if you follow shooting games, we may suggest you to follow popular players who play shooting games.
- Help your friends and contacts find you on the App, if you agree to this in your settings. For example, if you sign up using a Facebook account, we can help your Facebook friends find you on the App when they first sign up for the App. Or, people can search for your account on the App using your email.
- Conduct analytics on who is using the App and what they are doing. For example, by logging how often people use two different versions of a feature on the App, we can understand which version is better.
- Improve the App and offer new features.
- Send you updates and news by email or push notification, depending on your settings.
- Work with law enforcement and keep the App safe. We may get requests for account information from law enforcement authorities like the police or courts.
- Decide which ads to show you. For example, if you show interest in competitive gaming, we may show you ads for esports tournaments. We customize the ad content we show you by identifying your interests based on your onsite and offsite activities, as well as by using the information we receive from ad partners or other third-parties. Where we use cookies to identify your offsite interests, we will obtain consent where required as described in more detail below. Where ad partners or other third parties share information with us about you, we rely on the consent they have obtained.
- Tell our ad partners how their ads on the App are doing, and how to make them better. Some of this information is aggregated. For example, we would report to an advertiser that a certain percentage of people who viewed a promoted content went on to visit that advertiser's site. In other instances, this information isn’t aggregated. For example, we would let an advertiser know that a particular promoted content has been saved by certain people.
- Tell our ad partners the types of products you might be interested in. For example, if you create content and play only shooting games, we can tell our ad partner that you are more interested in products that are used for shooting games. This helps us and our ad partners to make sure that the content and ads you see are relevant to you. When we identify your interests based on your offsite behavior with cookies, we will obtain any consent we may need.

Your consent

We’ll only use your information with your consent in order to:

- Send you marketing materials by email, text or push notification, depending on your account or operating system settings. Each time we send you marketing materials, we give you the option to unsubscribe.
- Identify your location and customize the content we show you. For example, if we know that you are located close to newly opened Esports Arena we could send you an event invitation. You can opt-in to this in your device operating system settings.
- Tell our ad partners how their ads are doing using the App’s tags. The App tag (a piece of code) delivers insights to us and our ad partners about actions that a person takes on their website after viewing an ad on the App.
- Identify you across different browser sessions. This means if you log into the App from your phone (or any device), we'll remember that you're you and you won't need to enter your login details each time you visit the App.
- Show you ads you might be interested in. We use cookies to identify your interests based on your offsite behavior. We do this for existing users and for new users, and it helps us customize the new user experience.

To find out more about how we use cookies, and your choices about how we use them, please see our Cookies Policy.

Sharing your information

We do not share your personal information with companies, organizations, or individuals outside of Gamebay. There are a few exceptions:

1. We’ll share personal information outside when we have your explicit consent for every single action. For example, we might ask you if you want to share your birthday with a game publisher that gifts Friendly Fire users for their birthdays.

2. Other services (like Facebook, Instagram, Twitter) when you decide to link your Account to those services or publish your activity on the App to them. For example, you can choose to publish your posts on Instagram.

3. We provide personal information to our affiliates and other trusted businesses or persons to process it in compliance with our Privacy Policy and any other appropriate confidentiality and security measures. For example, Friendly Fire Esports Arena that you visit will have access to some of the information required to give you a service. Another example, we share payment card information with the payment companies we use to store your payment information.

4. We share data with trusted security consultants to help us get better at identifying spam. Some information we acquire may be collected by third party providers on our behalf.

5. Online advertisers and third-party companies that we or they use to audit or improve the delivery and performance of ads or content on websites and apps (for example, through Google Analytics).

6. Our wholly-owned subsidiaries and affiliates. If we were to engage in a merger, acquisition, bankruptcy, dissolution, reorganization, or similar transaction or proceeding that involves the transfer of the information described in this Policy, we would share your information with a party involved in such a process (for example, a potential purchaser).

7. To enforce applicable Terms of Service, to detect, prevent, or otherwise address fraud, security, or technical issues and to Protect against harm to the rights, property or safety of Gamebay and Friendly Fire Franchise, our users, or the public as required or permitted by law.

8. For law, regulation, legal process, or enforceable governmental request.

Exporting and deleting your info

You can export a copy of the content in your Account if you want to back it up or use it with a service outside of Gamebay. To export your data you need to email your request from your verified email account to gdpr@gamebay.io.

You can delete your Account from the App’s settings. In some cases, we retain data for limited periods when it needs to be kept for legitimate business or legal purposes.

We try to ensure that our services protect information from accidental or malicious deletion. Because of this, there may be delays between when you delete something and when copies are deleted from our active and backup systems.


We maintain servers around the world and your information may be processed on servers located outside of the country where you live. Data protection laws vary among countries, with some providing more protection than others. Regardless of where your information is processed, we apply the same protections described in this policy.

When we receive formal written complaints, we respond by contacting the person who made the complaint. We work with the appropriate regulatory authorities, including local data protection authorities, to resolve any complaints regarding the transfer of your data that we cannot resolve with you directly.

If European Union (EU) data protection law applies to the processing of your information, we provide the controls described in this policy so you can exercise your right to request access to, update, remove, and restrict the processing of your information. You also have the right to object to the processing of your information or export your information to another service.

For users based in the European Economic Area or Switzerland, the data controller responsible for your information is Gamebay OÜ. You can contact the responsible office by emailing gdpr@gamebay.io.
We process your information for the purposes described in this policy, based on the following legal grounds:

1. With your consent. We ask for your agreement to process your information for specific purposes and you have the right to withdraw your consent at any time.

2. When we’re pursuing legitimate interests:

- Customizing your App’s experience.
- Improving your experience in Friendly Fire Esports Arenas.
- Showing relevant content.
- Suggesting profiles and tags that are relevant to you.
- Generating revenue from advertisers by showing you relevant content.
- Improving the App and add new features.
- Maintaining a relationship with users.
- Marketing purposes.
- Protecting our users.
- Detecting, preventing, or otherwise addressing fraud, abuse, security, or technical issues with our App.
- Fulfilling obligations to our partners like developers and rights holders.

3. When we’re complying with legal obligations. We’ll process your data when we have a legal obligation to do so, for example, if we’re responding to the legal process or an enforceable governmental request.

Choices you have about your info

Our goal is to give you simple and meaningful choices regarding your information. If you have the Account, many of the choices you have on the App are built directly into the App or your settings. For example, you can:

- Edit information in your profile at any time, decide whether your profile is available to search engines, or choose whether others can find your account using your email address.
- Decide which information you provide on your profile will be public.
Link or unlink your Account from other services (like Facebook, Google or Twitter).
- Choose whether the App will be customized for you using information from other websites or apps
- Choose whether your purchases on the App will be used to customize recommendations and ads for you
- Close your account at any time.

You also have choices available to you through the device or software you use to access the App. For example:

- The browser you use lets you control cookies or other types of local data storage
- Your mobile device lets you choose how and whether your location, photos, advertising identifiers, and other data is shared with us.

To learn more about these choices, please see the information provided by your device or software provider.

How long we keep your information

We keep your information only so long as we need it to provide the App to you and fulfill the purposes described in this policy. This is also the case for anyone that we share your information with and who carries out services on our behalf. When we no longer need to use your information and there is no need for us to keep it to comply with our legal or regulatory obligations, we’ll either remove it from our systems or depersonalize it so that we can't identify you.

Our policy on minors’ information

There is no age limit for the App’s basic features. However, for using all features you must meet the following requirements: If you’re based in the EEA, you may only use the App if you are over the age at which you can provide consent to data processing under the laws of your country or if verifiable parental consent for your use of the App has been provided to us. If you are based outside of EEA any use or access by anyone under the age of 13 is not allowed.

If you are a parent and you learn that your child is using the App and you don't want them to, please contact us emailing childprotection@gamebay.io.

We believe that parents should have absolute control over their children's activity on the App and inside Friendly Fire Esports Arenas so we build a children protection system. You can find out more about it in the App’s settings.

How we make changes to this policy

We may change this policy from time to time and if we do, we’ll post any changes here. If you continue to use the App after those changes are in effect, you agree to the new policy. If the changes are significant, we may provide a more prominent notice or get your consent, as required by law.

Contact us

You can contact Gamebay OÜ at Sepapaja tn 6, Tallinn Harjumaa 15551, Estonia. You can contact our Data Protection Officer at gdpr@gamebay.io.

Cookies Policy

Our Privacy Policy describes how we collect and use information, and what choices you have. One way we collect information is through the use of a technology called “cookies.” We use cookies for all kinds of things in the App.

Please make sure you read and agreed on Terms of Service before reading and agreeing on this Cookies Policy. Definitions from Terms of Service are valid here.

What’s a cookie?

In real life, it’s a delicious baked good. But in technology, a cookie is something completely different. When you go online, you use a program called a “browser” (like Apple’s Safari or Google’s Chrome). Most websites store a small amount of text in the browser - and that text is called a “cookie.”

How we use cookies?

We use cookies for lots of essential things on the App - like helping you log in and tailoring your experience. Here are some specifics on how we use cookies.

What we use cookies for?


Cookies help us remember which games, posts, tags or profiles you’ve interacted with so we can show you related content you might like.

We also use cookies to help advertisers show you interesting ads. For example, if you bought a mouse from an advertiser, they could ask us to show you an ad for a mousepad.


We use cookies to remember your settings and preferences, like the language you prefer and your privacy settings.

Log in

Cookies let you log in and out of the App.


Cookies are just one way we protect you from security risks. For example, we use them to detect when someone might be trying to hack your Account or spam the community.


We use cookies to make the App better. For example, these cookies tell us how many people use a certain feature and how popular it is, or whether people open an email we send.

We also use cookies to help advertisers understand who sees and interacts with their ads, and who visits their website or purchases their products.

Service providers

Sometimes we hire security vendors or use third-party analytics providers to help us understand how people are using our App. Just like we do, these providers may use cookies.

Where we use cookies?

We use cookies on Friendly Fire Esports website, in our mobile applications, in a dedicated program that runs in Friendly Fire Esports Arenas, and in our products and services (like ads, emails, and applications). We also use them on the websites of partners who use our features like community feed.

Your options

There are a few ways you can choose how cookies are used on the App:

1. In the Personalization section of your settings, you can decide whether we use info from our partners and other services to customize the App for you.

2. Your browser probably gives you cookie choices. For example, most browsers let you block “third-party cookies,” which are cookies from sites other than the one you’re visiting. Those options vary from browser to browser, so check your browser settings for more info.

How we make changes to this policy

We may change this policy from time to time and if we do, we’ll post any changes here. If you continue to use the App after those changes are in effect, you agree to the new policy. If the changes are significant, we may provide a more prominent notice or get your consent, as required by law.

Community guidelines

Our App main goals are: enable you awesome experience playing in Friendly Fire Esports Arenas and, connect you with the gaming community around you and serve you the most relevant content.
We want to take special care that you don’t see spam or inappropriate content.

These guidelines are our acceptable use policy and clarify what we do and don’t allow on the App. If you come across a story, post, comment or message that seems to break these rules, you can report it.

Please make sure you read and agreed on Terms of Service before reading and agreeing on this Community guidelines. Definitions from Terms of Service are valid here.


Our community team works hard to keep divisive, disturbing or unsafe content off the App. Some types of content we delete, other stuff we just hide from public areas.

- We remove porn, nudity and anything related to it. Please be careful with cosplays and streamers that like to cross this line.
- We remove content that physically or sexually exploits people. We work with law enforcement to address the sexualization of minors.
- We remove images that show gratuitous violence or glorify violence.
- We remove content that displays, rationalizes or encourages suicide, self-injury, eating disorders or substance abuse.
- We remove hate speech and discrimination, or groups and people that advocate either.
- We remove content used to threaten or organize violence or support violent organizations.
- We remove attacks on private people or sharing of personally identifiable information.
- We remove content used to sell or buy regulated goods, like drugs, alcohol, tobacco, firearms and other hazardous materials.
- We remove accounts that impersonate any person or organization.
- We remove harmful advice, content that targets individuals or protected groups and content created as part of disinformation campaigns.

In a few cases when there is a thin border between a good meme and non-safe content we will use common sense to make a judgment. Our decision cannot be challenged regarding this.

Intellectual property and other rights

To respect the rights of people on and off the App, please:

- Don’t infringe anyone's intellectual property, privacy or other rights.
- Don’t use Friendly Fire or Gamebay logo in a way that might confuse people. Please check our brand guidelines for details.
- Don’t do anything or post any content that violates laws or regulations.

Site security and access

To protect the App, we ask that you please:

- Don’t access, use or tamper with our systems or our technical providers’ systems.
- Don’t use any undocumented or unsupported method to access, search, scrape, download or change any part of the App.
- Don’t try to interfere with people on the App or our hosts or networks, like sending a virus, overloading, spamming or mail-bombing.
- Don’t share your password, let anyone access your account or do anything that might put your account at risk.
- Don’t break or circumvent our security measures or test the vulnerability of our systems or networks, except as part of an authorized Gamebay bug bounty program which can be available from time to time on https://gamebay.io
- Don’t try to reverse engineer our software.
- Don’t collect or store personally identifiable information from Gamebay or people on the App without permission.
- Don’t sell access to your account, username, or otherwise transfer account features for compensation.

You can’t use the App if it would be prohibited by EU sanctions.

Spam and quality

We want the App to be high-quality and useful, so we prioritize things that are actionable and provide consistent, enriching experiences. This includes:

- Original content that adds unique value.
- User-friendly formatting that makes it easy for people to find what they’re looking for.

We also remove spam and other disruptive content including:

- Unsolicited commercial messages.
- Attempts to artificially boost views and other metrics.
- Repetitive or unwanted posts.
- Off-domain redirects, cloaking or other ways of obscuring where a post leads.
- Misleading content or behavior.

Paid Partnership guideline

We define a Paid Partnership as any content on the App that features or is influenced by a business partner for an exchange of value, such as if a business partner has paid or otherwise incentivized a user to share the content.

All Paid Partnerships must disclose the commercial nature of their content. In addition to abiding by the Community Guidelines, users that participate in Paid Partnerships are responsible for complying with:

- All applicable laws and regulations.
- All applicable disclosures required to indicate the commercial nature of your content (such as the use of #ad to indicate that your content is a Paid Partnership).
- Promoted Pins must also abide by our Advertising Guidelines.

To prevent inauthentic content and behavior:

- Make sure you’re posting relevant content with relevant tags.
- Keep the content of your posts high-quality and avoid spammy behavior.
- Share or react to content you have an authentic interest in.

Don’t incentivize or pay people to distribute content in large volumes.

Feel free to use affiliate links and other pay-per-click payment structures as long as you’re not spammy. Keep in mind, we only support certain third-party analytics right now.

Contest guidelines

We encourage contests like giveaways but keep in mind:
- Don't use it as leverage to build a huge number of followers
- Don't suggest that Friendly Fire or Gamebay sponsors or endorses you or the promotion.
- Don't allow more than one entry per person.
- Review our brand guidelines for general rules about using the Friendly Fire and Gamebay brands.
- Lastly, be sure to follow all relevant laws and regulations.

How we make changes to this policy

We may change this policy from time to time and if we do, we’ll post any changes here. If you continue to use the App after those changes are in effect, you agree to the new policy. If the changes are significant, we may provide a more prominent notice or get your consent, as required by law.

Advertising guidelines

We believe promoted content can play a big role in community development if done in the right way. If you follow these guidelines, you’ll be all set for promoting great content on the App.

Please make sure you read and agreed on Terms of Service before reading and agreeing on this Advertising guidelines. Definitions from Terms of Service are valid here.

Be authentic with your audience

Authenticity means being truthful and honest about the product or service you're promoting. It also means being transparent with people about what they should expect when they interact with your products or services.

Be honest about your relationship with Friendly Fire

Your ads should stick to our brand guidelines and shouldn't suggest that Gamebay or Friendly Fire is sponsoring your promotion or is formally affiliated with it.

If you are using our brands please stick to brand guidelines.

Disclose your billing practices

If you charge users on a recurring basis, be transparent with them and disclose the terms of payment.

Stick to one advertiser per account, and be clear about who's advertising

We want people on the App to understand who's promoting content. You can't manage more than one advertiser through a single account or change the advertiser on an account. You also can't create profiles for someone else (for example, if you're an agency) and promote stuff from those profiles. Instead, you can help someone else promote ads from their own accounts.

Respect the rights of others

Your ads can't infringe upon or violate the rights of any third party, including copyright, trademark or privacy rights.

Be respectful with your targeting

Make sure your targeting is relevant and follow all the below guidelines.

Don't target sensitive categories

Targeting certain audiences can be inappropriate and offensive. It's never okay to target people in a way that implies you're aware of sensitive info about them. You can't target any audience based on:

- Sensitive health or medical condition
- Race, color or ethnic origin
- Negative financial status or condition
- Religious or philosophical affiliation or beliefs
- Sexual behavior or orientation
- Alleged or actual commission of a crime
- Additionally, you can’t target ads to minors
- Trade union membership or affiliation
- Political affiliation

Be careful with any data usage

Anywhere you collect data used with ads, you must disclose and get legally-required consent from each individual for that data collection, sharing and use. If it’s the case you must tell your website and app visitors that their information will be shared with third parties for online behavioral advertising and that they can opt-out of online behavioral advertising through Gamebay App settings.

Don’t give us information that relates to sensitive categories - like a medical condition or ethnic origin—or that’s collected from a child-directed site or app, or from anyone who’s under 16 or the legal age of consent in your country.

Respect our community's data and privacy

You can't:

- Use data you receive from our ads service for any purpose (including audience targeting or user profiling) other than to understand your Gamebay campaigns, and only on an anonymous basis.
- Share data from our ads service with a third party, including another advertising service.
- Join data from our ads service with personally identifiable information (like an email address) or information that identifies a user, browser, or device (like a cookie or mobile ad identifier)

If you receive any data from Gamebay tied to a unique identifier (e.g., campaign reporting data linked to a mobile device ID) then you can’t use it to market products or services, or for any purpose besides measuring Gamebay campaigns, and you must delete it no later than 6 months after receiving it.

Be thoughtful with your editorial

To keep ads inspiring and actionable, we set high standards for the editorial quality of ads on the App.

Professional and neatly edited images

Ads should adhere to the highest levels of editorial quality. We don’t allow ads with:

- Fuzzy or grainy images
- Incorrectly oriented images (upside down or sideways)
- Poorly edited images or poorly cropped images
- Overly busy images that are packed with text overlay or have too many font styles and colors (try no more than 4 frames and 2 font styles or colors)
- Images with artificial functionality like a play or download buttons, notification icons, search bars, or elements that mimic Apps features
Improper grammar, incorrect spelling or excessive capitalization and symbols
- Low-quality user-generated content like selfies and screenshots

Quality landing pages

We care about the ad experience from start to finish - including the URL your ad links to. We want to make sure users find what they're looking for when they click through. We don’t allow landing pages to:

- Require people to take an action (like signing up) before they can see certain content unless your ad makes it clear that this is required
- Have pop-up ads or start automatic downloads on someone’s device
- Force people to visit another page
- Contain primarily advertising content (made-for-ads sites)

Create a consistent experience

Your ads must reflect who you are and what you're promoting, so make sure your ad image, description and landing page are consistent. Your ads can't suggest or imply that a product is available on your landing page if you don't actually offer that product.

Be responsible with your content

We don’t allow certain categories of advertising and restrict others. As always, you're responsible for the content you promote on the App, as well as the safety and trustworthiness of the products and services you offer.

Restricted content guidelines


We allow advertising of alcohol, including beer, wine, spirits, liqueurs, and alcohol memberships.

In all cases, you're responsible for complying with applicable federal and local laws and regulatory guidelines, including age gating where necessary. If a country you are based in or a country you target audience isn’t allowing Alcohol ads then it’s not permitted to advertise it.

Alcohol ads on Gamebay:

- Can't target minors, or depict minors consuming alcoholic beverages
- Can't associate the consumption of alcohol to enhanced physical performance, improved social standing or better sexual success
- Can't imply that drinking excessively is beneficial, or that alcohol has therapeutic qualities either as a stimulant or relaxant
- Can't depict people under the influence of alcohol, or associate drinking with activities that are risky (such as driving, operating heavy machinery), antisocial or illegal
- Can't emphasize high alcoholic content as a positive quality


If you promote a contest or sweepstakes, please encourage authentic behavior, keep the App spam-free and be sure to comply with all relevant laws and regulations. In addition, please:

- Don't use it as leverage to build a huge number of followers
- Don't allow more than one entry per participant
- Don't suggest that Gamebay or Friendly Fire sponsors or endorses you or the promotions
- We don't allow anything that directs people to react, comment or share to get money, prizes or deals.

Financial products and services

Ads for financial products and services must clearly and prominently disclose all applicable terms and conditions as required by the local laws and regulations for any country or region your ad is targeting. Ads for consumer loans, for example, must disclose things like the APR, repayment period, fees and costs, penalties, and information about the lending institution.

We may prohibit ads for certain types of financial products that we classify as unacceptable, like a potential pyramid scheme.

Healthcare products and services

We don’t allow the advertising of healthcare products and services except:

- Eyeglasses and contact lenses

Prohibited content guidelines

Adult and nudity content

We don’t allow the advertising of adult and nudity content of any form. We also don't allow nudity or implied nudity, implied sexual activity and any focus on certain body parts.


We want ads to be useful. We don’t want them to pressure or trick users with baiting content. We don’t allow sensational clickbait tactics that exploit user curiosity.

Drugs and paraphernalia

We don’t allow the advertising of drugs and paraphernalia and anything related to it.

Illegal products and services

We don't allow the advertising of anything that facilitates or promotes illegal products, services, or activities, including products that provide instructions for or equipment to illegally access or tamper with software, servers, cell phones or websites, and links to software that results in malicious user experience.

This includes game cheats, hacks and all kinds for shady skins or in-game currency selling sites.

Counterfeit goods

We don’t allow the advertising of:

- Knockoff products
- Brand-name replicas
- Goods wrongfully advertised as authentic brand-name
- Fake IDs, passports or other official documents

Gambling products and services

We don’t allow the advertising of gambling products and services of any kind. This includes esports gambling.


We don’t allow the advertising of anything related to politics.

Sensitive content

We don’t allow language or imagery that is:

- Offensive or profane (censored or not)
- Excessively violent or gory
- Vulgar or sickening
- Politically, culturally or racially divisive or insensitive
- Content that capitalizes on controversial or tragic events
- References to sensitive health and medical conditions


We don’t allow the advertising of tobacco products including but not limited to:

- Cigarettes
- E-cigarettes
- Chewing tobacco
- Paraphernalia (i.e, pipes, rolling papers, vapes, vape cartridges, etc.)
- Hookah or cigar bars or products.

Unacceptable business practices

We don't allow ads that promote the following products, services or business models:

- Penny or bidding fee auctions
- Payday loans
- Plaintiff recruitment services
- Services that promise large financial returns for minimal investment or effort, such as multilevel marketing models or get-rich-quick opportunities
- Products or services that make unrealistic or exaggerated claims

We expect our advertisers to be honest with their customers and set clear expectations about product quality, delivery times, return processes, and services provided. We reserve the right to reject an advertiser based on poor third-party ratings or a record of complaints.

Weapons and explosives

We don’t allow the advertising of anything related to knives, fireworks, explosives, guns, firearms, ammunition or any kids of accessories or related replicas and toys.


We don’t allow ads that promote:

- Over-the-counter (OTC) drugs
- Infant formula
- Pharmacies
- Medical devices

Keep in mind

You need to make sure your ads follow our standard ad guidelines and any country-specific guidelines. You need to follow all applicable local laws, regulations and industry codes for any area your ads will be shown in. You must also follow our community guidelines, terms, and the above advertising guidelines. These advertising guidelines apply to all parts of your promoted content, including the image/video, description, and destination - and they apply to features like audience targeting.

We reserve the right to reject or remove any ad that negatively affects our relationship with people using Gamebay and Friendly Fire products or that goes against our interests. We may also remove ads, categories of ads, or advertisers that get lots of negative feedback from our users. These rules may change at any time.

© 2022 Friendly Fire, Inc. All Rights reserved

© 2022 Friendly Fire, Inc. All Rights reserved

© 2022 Friendly Fire, Inc. All Rights reserved