Friendly Fire Franchise Opportunity

You can own one of the fastest growing esports arena franchises in the world!

Friendly Fire Franchise Opportunity

You can own one of the fastest growing esports arena franchises in the world!

Friendly Fire Franchise Opportunity

You can own one of the fastest growing esports arena franchises in the world!

Franchise for Gen Z

One thing is for sure - Gaming and Esports ARE the future!

We have developed a system that combines the popularity of gaming and esports with the scalability of the franchising model.

The Friendly Fire franchise

It has all the ingredients for success:
Industry of the future
Unsaturated market
Reasonable CAPEX
Simple operations
Great support and software
... And much more

Apply for Friendly Fire franchise now!

Franchise for Gen Z

One thing is for sure - Gaming and Esports ARE the future!

We have developed a system that combines the popularity of gaming and esports with the scalability of the franchising model.

The Friendly Fire franchise

It has all the ingredients for success:
Industry of the future
Unsaturated market
Reasonable CAPEX
Simple operations
Great support and software
... And much more

Apply for Friendly Fire franchise now!

Franchise for Gen Z

One thing is for sure - Gaming and Esports ARE the future!

We have developed a system that combines the popularity of gaming and esports with the scalability of the franchising model.

The Friendly Fire franchise

It has all the ingredients for success:
Industry of the future
Unsaturated market
Reasonable CAPEX
Simple operations
Great support and software
... And much more

Apply for Friendly Fire franchise now!

How does it work?

Friendly Fire is a place where gamers play with others, compete, improve, win and have a great time in a welcoming atmosphere.

How does it work?

Friendly Fire is a place where gamers play with others, compete, improve, win and have a great time in a welcoming atmosphere.

How does it work?

Friendly Fire is a place where gamers play with others, compete, improve, win and have a great time in a welcoming atmosphere.

We leverage this with a comprehensive, game-based loyalty system to attract faithful customers who act as brand ambassadors.

Customers create a Friendly Fire account and connect to our mobile app to keep up with news, events and offers, connect with their friends, track their progress and more.

We use this powerful marketing tool to connect with our customers and learn what they wish for, send push notifications, collect data, personalize offers, etc.

We leverage this with a comprehensive, game-based loyalty system to attract faithful customers who act as brand ambassadors.

Customers create a Friendly Fire account and connect to our mobile app to keep up with news, events and offers, connect with their friends, track their progress and more.

We use this powerful marketing tool to connect with our customers and learn what they wish for, send push notifications, collect data, personalize offers, etc.

We leverage this with a comprehensive, game-based loyalty system to attract faithful customers who act as brand ambassadors.

Customers create a Friendly Fire account and connect to our mobile app to keep up with news, events and offers, connect with their friends, track their progress and more.

We use this powerful marketing tool to connect with our customers and learn what they wish for, send push notifications, collect data, personalize offers, etc.

Compared to other activities that get boring over time, visiting Friendly Fire only gets better!

Compared to other activities that get boring over time, visiting Friendly Fire only gets better!

Compared to other activities that get boring over time, visiting Friendly Fire only gets better!

Why would you go to Friendly Fire when anyone can play at home these days?

"Of course you can play at home. You can also drink a beer at home. But I prefer to drink my beer in a bar with my friends. In the same way, I prefer to play with my friends at Friendly Fire."

- David Kosir
Founder of Friendly Fire

"Of course you can play at home. You can also drink a beer at home. But I prefer to drink my beer in a bar with my friends. In the same way, I prefer to play with my friends at Friendly Fire."

- David Kosir
Founder of Friendly Fire

Why would you go to Friendly Fire when anyone can play at home these days?

"Of course you can play at home. You can also drink a beer at home. But I prefer to drink my beer in a bar with my friends. In the same way, I prefer to play with my friends at Friendly Fire." - David Kosir Founder of Friendly Fire

"Of course you can play at home. You can also drink a beer at home. But I prefer to drink my beer in a bar with my friends. In the same way, I prefer to play with my friends at Friendly Fire."

- David Kosir
Founder of Friendly Fire

Why would you go to Friendly Fire when anyone can play at home these days?

"Of course you can play at home. You can also drink a beer at home. But I prefer to drink my beer in a bar with my friends. In the same way, I prefer to play with my friends at Friendly Fire."

- David Kosir
Founder of Friendly Fire

"Of course you can play at home. You can also drink a beer at home. But I prefer to drink my beer in a bar with my friends. In the same way, I prefer to play with my friends at Friendly Fire."

- David Kosir
Founder of Friendly Fire

We conducted a study of our customers to find out why they visit us.

1
Friends

Meeting new friends or hanging out with them is at the top of the list. Humans are social creatures by nature and no matter how advanced technology is, we will always enjoy being around others.

2
Recognition

Recognition is always good for self-confidence, especially when it comes from like-minded people. As gamers increasingly live in the virtual world, it is important for them to receive recognition in the real world.

3
Escape from reality

Whether it's stressful work, abusive family members, or just overwhelming life situations, escaping reality is something everyone needs for a moment. Immersive games and atmosphere make Friendly Fire an ideal place to forget about stress.

4
Fun

Having fun is at the heart of our research. The gaming experience at Friendly Fire is fantastic and memorable, but Friendly Fire is so much more. It's a community you'll want to be a part of.

5
Meeting Soulmate

Similar places have historically been male-dominated, but that's rapidly changing. We are happy to see that there are more and more female gamers, and we see this as a great opportunity for the future.

6
Access to gaming

We thought this would be the top reason to visit Friendly Fire, but it came in last place, showing that Friendly Fire is not about access to gaming, but all the other aspects above.

We conducted a study of our customers to find out why they visit us.

1
Friends

Meeting new friends or hanging out with them is at the top of the list. Humans are social creatures by nature and no matter how advanced technology is, we will always enjoy being around others.

2
Recognition

Recognition is always good for self-confidence, especially when it comes from like-minded people. As gamers increasingly live in the virtual world, it is important for them to receive recognition in the real world.

3
Escape from reality

Whether it's stressful work, abusive family members, or just overwhelming life situations, escaping reality is something everyone needs for a moment. Immersive games and atmosphere make Friendly Fire an ideal place to forget about stress.

4
Fun

Having fun is at the heart of our research. The gaming experience at Friendly Fire is fantastic and memorable, but Friendly Fire is so much more. It's a community you'll want to be a part of.

5
Meeting Soulmate

Similar places have historically been male-dominated, but that's rapidly changing. We are happy to see that there are more and more female gamers, and we see this as a great opportunity for the future.

6
Access to gaming

We thought this would be the top reason to visit Friendly Fire, but it came in last place, showing that Friendly Fire is not about access to gaming, but all the other aspects above.

We conducted a study of our customers to find out why they visit us.

1
Friends

Meeting new friends or hanging out with them is at the top of the list. Humans are social creatures by nature and no matter how advanced technology is, we will always enjoy being around others.

2
Recognition

Recognition is always good for self-confidence, especially when it comes from like-minded people. As gamers increasingly live in the virtual world, it is important for them to receive recognition in the real world.

3
Escape from reality

Whether it's stressful work, abusive family members, or just overwhelming life situations, escaping reality is something everyone needs for a moment. Immersive games and atmosphere make Friendly Fire an ideal place to forget about stress.

4
Fun

Having fun is at the heart of our research. The gaming experience at Friendly Fire is fantastic and memorable, but Friendly Fire is so much more. It's a community you'll want to be a part of.

5
Meeting Soulmate

Similar places have historically been male-dominated, but that's rapidly changing. We are happy to see that there are more and more female gamers, and we see this as a great opportunity for the future.

6
Access to gaming

We thought this would be the top reason to visit Friendly Fire, but it came in last place, showing that Friendly Fire is not about access to gaming, but all the other aspects above.

Revenue streams

SERVICES
PRODUCTS

Approximately 75% of Friendly Fire's revenue comes from services, i.e. gaming, tournaments, tickets and similar.

Customers use a prepaid model to fill their accounts with currency that is used to play games. Learn more about this system in the Software section or just try it out yourself by downloading our app.

The rest of the revenue comes from the sale of drinks, snacks, gaming products, and merchandise.

Revenue streams

SERVICES
PRODUCTS

Approximately 75% of Friendly Fire's revenue comes from services, i.e. gaming, tournaments, tickets and similar.

Customers use a prepaid model to fill their accounts with currency that is used to play games. Learn more about this system in the Software section or just try it out yourself by downloading our app.

The rest of the revenue comes from the sale of drinks, snacks, gaming products, and merchandise.

Revenue streams

SERVICES
PRODUCTS

Approximately 75% of Friendly Fire's revenue comes from services, i.e. gaming, tournaments, tickets and similar.

Customers use a prepaid model to fill their accounts with currency that is used to play games. Learn more about this system in the Software section or just try it out yourself by downloading our app.

The rest of the revenue comes from the sale of drinks, snacks, gaming products, and merchandise.

Average Location

The perfect Friendly Fire location is in a residential area or near a student campus - both are high population, low to moderate income areas where many young people live.

Friendly Fire is a destination, so the micro-location doesn’t have to be the most expensive one. Accessible street locations and shopping centers are excellent choices.

Typically, 90% of customers come from within a one to two mile radius of a Friendly Fire Arena.

The required size is between 100 and 300 square meters. In this space, we can accommodate 40 to 70 seats with either high-end gaming PCs or the latest gaming consoles.

The perfect Friendly Fire location is in a residential area or near a student campus - both are high population, low to moderate income areas where many young people live.
Friendly Fire is a destination, so the micro-location doesn’t have to be the most expensive one. Accessible street locations and shopping centers are excellent choices.
Typically, 90% of customers come from within a one to two mile radius of a Friendly Fire Arena.
The required size is between 100 and 300 square meters. In this space, we can accommodate 40 to 70 seats with either high-end gaming PCs or the latest gaming consoles.

The perfect Friendly Fire location is in a residential area or near a student campus - both are high population, low to moderate income areas where many young people live.

Friendly Fire is a destination, so the micro-location doesn’t have to be the most expensive one. Accessible street locations and shopping centers are excellent choices.

Typically, 90% of customers come from within a one to two mile radius of a Friendly Fire Arena.

The required size is between 100 and 300 square meters. In this space, we can accommodate 40 to 70 seats with either high-end gaming PCs or the latest gaming consoles.

The perfect Friendly Fire location is in a residential area or near a student campus - both are high population, low to moderate income areas where many young people live.
Friendly Fire is a destination, so the micro-location doesn’t have to be the most expensive one. Accessible street locations and shopping centers are excellent choices.
Typically, 90% of customers come from within a one to two mile radius of a Friendly Fire Arena.
The required size is between 100 and 300 square meters. In this space, we can accommodate 40 to 70 seats with either high-end gaming PCs or the latest gaming consoles.

Brand history & future

The first location was opened in 2017 in Zagreb, Croatia. In 2018 we had our first franchise and by the end of 2020 we had 9 locations in three countries. During the pandemic, we doubled down on our franchise development and prepared for global expansion.

We currently have 9 locations operating and over 30 locations are scheduled to open by the end of 2023 in the US, Mexico, Austria, Croatia, Slovenia and Bosnia and Herzegovina. We are always looking for new opportunities and new markets.

Brand history & future

The first location was opened in 2017 in Zagreb, Croatia. In 2018 we had our first franchise and by the end of 2020 we had 9 locations in three countries. During the pandemic, we doubled down on our franchise development and prepared for global expansion.

We currently have 9 locations operating and over 30 locations are scheduled to open by the end of 2023 in the US, Mexico, Austria, Croatia, Slovenia and Bosnia and Herzegovina. We are always looking for new opportunities and new markets.

Friendly Fire ecosystem

Friendly Fire is not just a franchise system - it's much more. Learn about our ecosystem:

1

Franchise

The Friendly Fire franchise system provides you with industry-leading expertise to build an efficient unit. We support you from the initial training through your daily operations. We provide standards and manuals to teach you and your staff how to operate, while our technical support team is always online to help. Our marketing department helps you spread the word about the best place to play so you have a constant influx of new customers.

2

Software

We have developed a proprietary software solution that enables scaling, saves costs, provides a gamified customer experience, and more.

3

Gear

To have a perfect gaming experience, we had to develop perfect gaming peripherals. In 2018, we introduced our chair, keyboard, mouse, mousepad and headset. A combination of great design, durability, and performance ensures that our customers have an edge in competitive gaming and our franchisees have an additional source of revenue.

4

Esports

Customers can participate in various online and offline events, compete with their peers and win prizes. The highlight of all events is the Friendly Fire League - a unique Esports competition between Friendly Fire locations that allows regular customers to participate and experience Esports like a pro.

Friendly Fire ecosystem

Friendly Fire is not just a franchise system - it's much more. Learn about our ecosystem:

1

Franchise

The Friendly Fire franchise system provides you with industry-leading expertise to build an efficient unit. We support you from the initial training through your daily operations. We provide standards and manuals to teach you and your staff how to operate, while our technical support team is always online to help. Our marketing department helps you spread the word about the best place to play so you have a constant influx of new customers.

2

Software

We have developed a proprietary software solution that enables scaling, saves costs, provides a gamified customer experience, and more.

3

Gear

To have a perfect gaming experience, we had to develop perfect gaming peripherals. In 2018, we introduced our chair, keyboard, mouse, mousepad and headset. A combination of great design, durability, and performance ensures that our customers have an edge in competitive gaming and our franchisees have an additional source of revenue.

4

Esports

Customers can participate in various online and offline events, compete with their peers and win prizes. The highlight of all events is the Friendly Fire League - a unique Esports competition between Friendly Fire locations that allows regular customers to participate and experience Esports like a pro.

Software

The secret to Friendly Fire's success is our proprietary software that makes it all possible. It is a comprehensive and complex system made up of many services and applications built on a modern, fast and scalable cloud-based architecture.

Each customer creates an account in the app and uses it to track their progress. This account is valid in any Friendly Fire in the world.

A key component our software are Coins - our virtual currency that replaces time and money and allows for dynamic, real-time pricing to maximize revenue. This approach allows us to create a complex loyalty system - we have gamified gaming!

Here are some snippets from the system:

Customers can complete achievements and quests. They collect virtual goods in their inventory, gain experience by playing, and thus rise in rank, unlocking additional discounts.

The best of the best achieve the secret rank LEGEND. Once they achieve this rank, their name is displayed on the Wall of Legends in their Friendly Fire and they unlock lifetime perks in every Friendly Fire in the world.

At the heart of our software are machine learning algorithms that run through the massive amounts of data we collect, and AI that processes that data into actionable results. This allows us to match similar customers, create customized push notifications, automatically adjust dynamic prices, personalize offers, make short-term predictions, and more. We never collect sensitive personal data because we care about our customers' privacy.

Software

The secret to Friendly Fire's success is our proprietary software that makes it all possible. It is a comprehensive and complex system made up of many services and applications built on a modern, fast and scalable cloud-based architecture.

Each customer creates an account in the app and uses it to track their progress. This account is valid in any Friendly Fire in the world.

A key component our software are Coins - our virtual currency that replaces time and money and allows for dynamic, real-time pricing to maximize revenue. This approach allows us to create a complex loyalty system - we have gamified gaming!

Here are some snippets from the system:

Customers can complete achievements and quests. They collect virtual goods in their inventory, gain experience by playing, and thus rise in rank, unlocking additional discounts.

The best of the best achieve the secret rank LEGEND. Once they achieve this rank, their name is displayed on the Wall of Legends in their Friendly Fire and they unlock lifetime perks in every Friendly Fire in the world.

At the heart of our software are machine learning algorithms that run through the massive amounts of data we collect, and AI that processes that data into actionable results. This allows us to match similar customers, create customized push notifications, automatically adjust dynamic prices, personalize offers, make short-term predictions, and more. We never collect sensitive personal data because we care about our customers' privacy.

Industry overview and growth

Investing in gaming means investing in the future. Esport and gaming industries are growing at over 20% annually. They are already bigger than the movie industry

Two-thirds of Gen Z males say gaming is a central part of who they are.

In a few years, they'll be big spenders, and Friendly Fire is their - go to place - just as cafes and bars were to generations before them.

Friendly Fire is probably the fastest growing esports arena franchise company in the world, and we aim to establish our system as the gold industry standard. Join us and be part of the future - you don’t want to miss it.

Industry overview and growth

Investing in gaming means investing in the future. Esport and gaming industries are growing at over 20% annually. They are already bigger than the movie industry

Two-thirds of Gen Z males say gaming is a central part of who they are.

In a few years, they'll be big spenders, and Friendly Fire is their - go to place - just as cafes and bars were to generations before them.

Friendly Fire is probably the fastest growing esports arena franchise company in the world, and we aim to establish our system as the gold industry standard. Join us and be part of the future - you don’t want to miss it.

Simple and fun operations

Friendly Fire is designed to be easy to use. We recommend working with one menager and two employees. Having one employee at the site at any given time is more than enough. The onboarding process for employees is simple and straightforward. With the help of our manuals and standards with videos, a new team will be able to work on their own in no time.

Compared to other franchises, Friendly Fire's operating costs are on the low end, which provides you peace of mind. Although franchisees operating only one unit have a proven track record of doing well, we believe that expanding to multiple locations realizes the full potential of the Friendly Fire franchise system, which is why we encourage contracts for the development of multiple units or arenas.

Simple and fun operations

Friendly Fire is designed to be easy to use. We recommend working with one menager and two employees. Having one employee at the site at any given time is more than enough. The onboarding process for employees is simple and straightforward. With the help of our manuals and standards with videos, a new team will be able to work on their own in no time.

Compared to other franchises, Friendly Fire's operating costs are on the low end, which provides you peace of mind. Although franchisees operating only one unit have a proven track record of doing well, we believe that expanding to multiple locations realizes the full potential of the Friendly Fire franchise system, which is why we encourage contracts for the development of multiple units or arenas.

Support

Forget old-fashioned and rigid franchise systems. Supporting you is our top priority. Your success is our success. Your failure is our failure. We firmly believe that our most important mission is to have profitable and satisfied franchisees. That's why we encourage you to talk to our existing franchisees and ask them about their experiences.

Our support is present at all moments of your Friendly Fire journey, but here is a breakdown of what it typically looks like and what we offer:

Startup assistance - We have been there, done that, and know exactly where you'll need our help. After we agree on a perfect location, we start with 2D and 3D prototypes and a checklist of all requirements. We will walk you through every step and get you up and running as quickly and efficiently as possible.

Training - While it's easy to perform the basic operations in Friendly Fire, we want to make sure you have mastered all the details and secrets we have learned over the years. We emphasize comprehensive training to keep you confident from day one. We start with training at our facilities, follow up with pre-opening training at your site, and finish with post-opening instruction. We do not let you go until we are confident you can handle everything without us.

Standards and Manuals - A set of manuals and standards with text and video materials will be available to you and your staff in our software dashboard, along with an ever-growing knowledge base where you can find answers to all your questions. This makes onboarding and training your staff quick and easy, while ensuring you are always up to date with the latest changes.

Technical Support - For technical support, a dedicated staff member is available 24/7, no matter what issues you may have. For the convenience of you and your staff, we have included a chat feature in our dashboard so our support staff can help you in seconds. Our technicians can access your systems remotely and resolve issues quickly.

Marketing - We teach you best marketing practices during your training. Once you have your system up and running, you'll have ongoing support from our marketing team, no matter what you need. We have an extensive database of media materials that you can reuse for social media and advertising. Our marketing manual is constantly updated and available to you at any time. Of course, you will participate and benefit from all the activities, events and contests we organize at the franchise level.

Support

Forget old-fashioned and rigid franchise systems. Supporting you is our top priority. Your success is our success. Your failure is our failure. We firmly believe that our most important mission is to have profitable and satisfied franchisees. That's why we encourage you to talk to our existing franchisees and ask them about their experiences.

Our support is present at all moments of your Friendly Fire journey, but here is a breakdown of what it typically looks like and what we offer:

Startup assistance - We have been there, done that, and know exactly where you'll need our help. After we agree on a perfect location, we start with 2D and 3D prototypes and a checklist of all requirements. We will walk you through every step and get you up and running as quickly and efficiently as possible.

Training - While it's easy to perform the basic operations in Friendly Fire, we want to make sure you have mastered all the details and secrets we have learned over the years. We emphasize comprehensive training to keep you confident from day one. We start with training at our facilities, follow up with pre-opening training at your site, and finish with post-opening instruction. We do not let you go until we are confident you can handle everything without us.

Standards and Manuals - A set of manuals and standards with text and video materials will be available to you and your staff in our software dashboard, along with an ever-growing knowledge base where you can find answers to all your questions. This makes onboarding and training your staff quick and easy, while ensuring you are always up to date with the latest changes.

Technical Support - For technical support, a dedicated staff member is available 24/7, no matter what issues you may have. For the convenience of you and your staff, we have included a chat feature in our dashboard so our support staff can help you in seconds. Our technicians can access your systems remotely and resolve issues quickly.

Marketing - We teach you best marketing practices during your training. Once you have your system up and running, you'll have ongoing support from our marketing team, no matter what you need. We have an extensive database of media materials that you can reuse for social media and advertising. Our marketing manual is constantly updated and available to you at any time. Of course, you will participate and benefit from all the activities, events and contests we organize at the franchise level.

Who are we looking for?

Depending on the country and region you want to operate in, we are looking for sole proprietors, area developers or master franchisees.

If you have a desire to own and operate one or more Friendly Fire locations, you must be entrepreneurial, enjoy working with people, love gaming and Esports, and have sufficient capital.

If you are a business looking to invest in gaming and esports, we believe the Friendly Fire franchise has what it takes - it's scalable, easy to operate, and has many competitive advantages.

Who are we looking for?

Depending on the country and region you want to operate in, we are looking for sole proprietors, area developers or master franchisees.

If you have a desire to own and operate one or more Friendly Fire locations, you must be entrepreneurial, enjoy working with people, love gaming and Esports, and have sufficient capital.

If you are a business looking to invest in gaming and esports, we believe the Friendly Fire franchise has what it takes - it's scalable, easy to operate, and has many competitive advantages.

Frequently Asked Questions

What is the investment amount per site?

What are the initial fees?

How much are the license fees and marketing costs?

What is the duration of the individual contract?

How much revenue and profit can I expect?

What size of Friendly Fire do you suggest?

Am I expected to work in my Friendly Fire?

How long does it take to open a Friendly Fire location?

How to do buildout: floor, walls, ceiling, air conditioning, etc.?

What internet speed is required?

Can I use computers to mine crypto while they are idle?

Do I need to organize events and tournaments?

What are the required working hours?

Do you offer financing?

Do I have to buy equipment from you?

How should I do the first marketing campaign?

Who will my customers be?

Frequently Asked Questions

What is the investment amount per site?

What are the initial fees?

How much are the license fees and marketing costs?

What is the duration of the individual contract?

How much revenue and profit can I expect?

What size of Friendly Fire do you suggest?

Am I expected to work in my Friendly Fire?

How long does it take to open a Friendly Fire location?

How to do buildout: floor, walls, ceiling, air conditioning, etc.?

What internet speed is required?

Can I use computers to mine crypto while they are idle?

Do I need to organize events and tournaments?

What are the required working hours?

Do you offer financing?

Do I have to buy equipment from you?

How should I do the first marketing campaign?

Who will my customers be?

FUTURE IS GAMING.
BE A PART OF IT
Apply Now
FUTURE IS GAMING.
BE A PART OF IT
Apply Now

© 2022 Friendly Fire, Inc. All Rights reserved

© 2022 Friendly Fire, Inc. All Rights reserved

© 2022 Friendly Fire, Inc. All Rights reserved