Ramp-Up Period: From Opening to Full House

When a new Friendly Fire café opens, we talk about a "ramp-up period" – the time it takes to reach full speed with customers and sales. On average, this is about four months, but statistics can be misleading. Some spots hit their stride on day one, while others take a bit longer. It's a mixed bag because every location and community is different.

Effective Marketing

Often, café owners are so buried in setting up the place that marketing takes a back seat. But here's the thing: while you're picking paint colors and ordering chairs, it's crucial to shout from the rooftops that you're opening soon. Customers might not notice the small details you sweated over, but they'll definitely notice your grand opening if you've told them about it loud and clear.

Building a Knowledgeable Team

At Friendly Fire, we have a deep dive into why people love gaming cafes and what keeps them coming back. That's why our training goes beyond the usual. We make sure our teams know the ins and outs of creating that perfect gaming vibe, according to science and a bit of Friendly Fire magic.

The Long Game

Getting folks into the habit of hanging out at your café can sometimes depend on luck. If you're in an area new to gaming cafes, patience is key. We'll let you know if we think it'll take a bit longer to build up that steady crowd, based on what we know about gaming habits in your area.

Patience and Strategy Yield Success

The ramp-up period is a crucial time for any new Friendly Fire location. With the right focus on marketing, detailed training, and a bit of patience, you can beat the odds and become the new favorite spot in town faster than you might think.