Luka “Perkz” Perković Joins Friendly Fire Ownership

After announcing his retirement from professional play, Croatian League of Legends icon Luka “Perkz” Perković has revealed his next move - joining the ownership group of Friendly Fire.

Widely regarded as one of the most accomplished and influential players ever to emerge from the EMEA (Europe, Middle East, and Africa) region, Perković will serve as both brand ambassador and strategic advisor, working closely with the company’s executive team to shape Friendly Fire’s next phase of international growth and entry into key markets worldwide.

“I’m thrilled to be joining Friendly Fire at such an exciting moment in the brand’s journey. Friendly Fire has built something truly special—a mix of creativity, authenticity, and ambition that really resonates with people. I’m looking forward to helping shape what comes next and pushing the brand toward an even brighter, bolder future.”

Luka “Perkz” Perković

Renowned for his time with G2 Esports from 2015 to 2020, Perković is one of Europe’s most accomplished League of Legends players. With G2, he captured multiple EU LCS and LEC titles, the 2019 Mid-Season Invitational, and a runner-up finish at Worlds 2019—proving his versatility by excelling as both a mid and bot laner. 

After securing further success with Cloud9 in North America by winning the 2021 LCS Spring, Perković returned to Europe for spells with Team Vitality and Team Heretics. Though unable to replicate his G2 dominance, he remained a respected veteran, later joining The Ruddy Sack in 2025 for the NLC Winter Split. He announced his retirement from professional play in June and leaves a lasting legacy as one of Europe’s greatest mid laners.

With 18 cafes currently open and operating throughout four European countries and Mexico, this announcement marks a defining moment for Friendly Fire and an acceleration of the brand’s global vision. The company already has more than 200 additional locations in various stages of development across the UK, Belgium, Luxemburg, Netherlands, Spain, Poland, and Ukraine.

Another major part of Friendly Fire’s growth will be the launch of the company’s initial franchise expansion efforts in the United States.

“We’re especially pleased to welcome Luka, whose accomplishments and vision align seamlessly with our mission to create spaces where gamers can connect, compete, and grow. His leadership and standing within the global gaming community will be invaluable as we further expand and strengthen our international impact.”

David Kosir, Founder and CEO of Friendly Fire.