Late-night gaming and a hot pizza. It just works.

”Here in Croatia, we’ve taken that idea to a whole new level. For over two years now, at Domino's Pizza and at Friendly Fire, we have been running a partnership that’s become something of a legend for young customers. And when I say it’s working, I mean it. Friendly Fire has become probably our single biggest customer in all of Croatia. Not a corporation—a gaming cafe. That tells you everything you need to know about how much these guys love their pizza.” Says Mihael Sviben, CEO of Dominos Croatia.

Walk into any Friendly Fire arena, and you'll see it in action. We've put special flyers right there on the counter with discounts you can only get as a Friendly Fire customer. But the real deal happens on Saturdays. We call it Dominos LANsomnia. Every single Saturday, the place is packed, and we bring in stacks of free Domino's pizza to fuel the players. 

“We’ve always known that pizza and gaming go together,” says Mihael. “But what we've built with Friendly Fire is different. It’s not just a sponsorship deal; we are now genuinely a part of their community. Players see our delivery guys show up and they get hyped. We're not just selling a product; we’re part of the Friendly Fire social experience.”

“The energy on a Saturday night is incredible, and Domino’s is a huge part of that,” adds David, the CEO of Friendly Fire. “When those pizza boxes open up, it’s like a mini-event for it self. It helps our main goal of connecting people, and it transforms Friendly Fire from a gaming arena to a social hub for the pizza loving customers. Honestly, I can’t imagine our weekends without it anymore.”

This whole thing just makes sense for both of us.

Domino's is connecting with people who proved in Friendly Fire that they are passionate and loyal. They’re not just eating pizza; they're making memories with friends. They associate Domino's with a great night out, a crazy game victory, and hanging with their friends. You can't beat that kind of positive connection.

And for Friendly Fire, it gives them an edge. It’s an extra perk that keeps players coming back and stay there longer. It turns a regular Saturday night into an event people plan their week around. It’s how you build a real, dedicated community.

At the end of the day, this partnership works because it’s simple and it’s real. Gamers, pizza, and good times. We’re proud of what we’ve built together, and we’re just getting started!