Friendly Fire closes a €4 million Series A funding

Friendly Fire has closed a €4 million Series A funding round with AYMO Ventures, a venture capital firm based in Zagreb, Croatia that provides funding and strategic support to technology startups and growing businesses. 💪🏼🔥❤

The capital is earmarked for accelerating Friendly Fire’s ongoing international expansion efforts, further developing the company's proprietary technology platform, and strengthening its franchisee support systems.

"Our success is built on our own experience and years of optimizing processes to make sure we're handing our franchise partners an excellent model in which to invest their capital. That's why we can be so confident today about what works, and why we can guarantee success to franchisees who stick to our standard. With this investment and with a partner like AYMO Ventures, we now have real wind at our backs and everything we need to deliver on our vision and become the largest gaming cafe chain in the world." - David Kosir, CEO Friendly Fire.

“Friendly Fire is focused on a market that has always been fragmented and local, and it's giving that market a genuinely connected system. Alongside the operational know-how, the technology layer is the part that's easiest to overlook from the outside, and it's precisely what turns a good gaming cafe into a network that gets stronger with every new opening. It matters just as much that this is a team that proved the model at its own locations, with its own money, before offering it to anyone else. We're looking forward to working with David and his team through this next phase of growth.” - AYMO Ventures.

Friendly Fire’s next major milestone comes September 4th, when the company will open three new locations on the same day: its first in Limassol, Cyprus; its first in Rijeka, Croatia; and its third in Vienna,

Austria. The simultaneous openings represent Friendly Fire’s most geographically diverse launch to date, underscoring the scalability of its franchise model across established Western European markets,

Mediterranean destinations, and regional cities throughout Croatia.

Just 13 days later, on September 17, Friendly Fire will take its international growth story to Brussels for the European Franchise Awards, where it will be the only Croatian company represented. The brand is competing for the prestigious International Brand of the Year award, recognizing franchise concepts that have achieved outstanding success in international expansion.