is an international franchise of e-sports arenas that welcome all kinds of gamers who like to play with others, compete and improve, and have a great time in a welcoming atmosphere.

EXPLORE

About Us

Locations

Careers
PRIVACY & TERMS
Corporate
Terms of Use
Privacy Policy
Cookies Policy
Community Guidelines
Advertising Guidelines
FRANCHISE
Franchise Information
Apply Franchise
© 2022 Friendly Fire LLC. All Rights reserved

is an international franchise of e-sports arenas that welcome all kinds of gamers who like to play with others, compete and improve, and have a great time in a welcoming atmosphere.

© 2022 Friendly Fire LLC. All Rights reserved

Franchise with Confidence: Support System Built for Success

Jan 15, 2023

We understand that your success is our success, and that's why we're committed to providing our franchisees with comprehensive support from the moment you sign the agreement.

We understand that your success is our success, and that's why we're committed to providing our franchisees with comprehensive support from the moment you sign the agreement. We firmly believe that supporting you is the single most important thing we do, and our main focus is to make your franchise successful. Our support system covers everything from site selection, manager hiring, and build-out, to pre-opening marketing, training, and ongoing operations support.


We believe in the power of the gaming industry and the potential of our unique concept. We've already proven our success with our own locations, and now we want to share that success with you. By joining our franchise system, you'll have the opportunity to be part of a rapidly growing industry while enjoying the benefits of our proven business model.


We invite you to learn more about our support system and the reasons to consider opening a Friendly Fire gaming cafe franchise. From our team's expertise and commitment to your success, to our focus on providing a unique gaming and socializing experience, there are many reasons to think about franchising with Friendly Fire. Browse through our page, and if you have any questions or want more information, don't hesitate to contact us.




Opening Phase Support



1. Site selection assistance



Friendly Fire's experienced team will work with you to identify the perfect location for your gaming cafe. We will provide you with our comprehensive Site Selection Manual that includes guidelines on demographics, traffic flow, and competition analysis. This manual will help you select the best location to attract customers, increase foot traffic, and ensure the success of your gaming cafe. Our team will also assist you in evaluating the location and providing feedback to ensure the location meets your business needs and goals.



2. Lease negotiation support


Our team will guide you through the process of negotiating the best lease terms for your location and help protect you from potential pitfalls in the agreement for long-term success.




3. Manager selection assistance


We will assist you in recruiting and selecting the best manager for your gaming cafe. Our Manager Selection Manual outlines the characteristics and skills that we believe make for a perfect manager at Friendly Fire. We ensure that we are hiring the best candidates for the job and setting ourselves up for success by following these guidelines.


Our manual covers everything from the role and responsibilities of a manager at Friendly Fire, to the skills and qualities we value. We also delve into the personal profile of our ideal manager. Our advertising and selection process is also outlined in the manual, as well as training and development opportunities for our managers. By following this manual, we can ensure that our franchisees have the best possible manager to lead their business to success.



4. 2D and 3D models for franchisee reference


We understand that the design and build-out phase can be a complex and time-consuming process, which is why we will provide you with 2D and 3D models of our gaming cafe design to assist you in planning your build-out. These designs will serve as a guide for the layout and design of your gaming cafe, including the placement of gaming stations, seating areas, and other amenities, according to the guidelines and standards set forth by Friendly Fire. This will help ensure that your gaming cafe meets the needs of your customers and showcases the Friendly Fire brand.




5. Pre-opening guide and checklist


We will provide a detailed guide and checklist to ensure a smooth and efficient build-out process. Our pre-opening guide and checklist covers everything from site selection and lease negotiation, to design and build-out, and pre-opening marketing and training. It includes detailed information and instructions on each step of the process, as well as checklists to ensure that all necessary tasks are completed before opening day.


Our guide also includes information on sourcing the right furniture and gaming equipment for your gaming cafe, including professional, heavy-duty items that are specifically designed for the needs of gaming cafes and can provide a competitive edge with their comfort and precision. Additionally, we provide guidance and assistance with everything from choosing the right contractors to selecting the right gaming equipment and furniture.


We understand that opening a business can be overwhelming, which is why we have created this guide and checklist to ensure a smooth and efficient build-out process. By following our pre-opening guide and checklist, you can rest assured that you are on the right track to opening a successful Friendly Fire gaming cafe.



6. Furniture and fixtures purchasing assistance


Friendly Fire's team will assist you in purchasing all the necessary equipment, furniture, and fixtures for your gaming cafe. From gaming stations to seating areas, we'll help you select the right pieces to create a comfortable and inviting atmosphere for your customers. We'll provide you with a list of proven suppliers that offer the best prices and fast lead times. Trust us to ensure your gaming cafe is fully equipped and ready to showcase the Friendly Fire brand.



7. Expert Guidance for a Smooth Construction Process


Friendly Fire's team will provide support and guidance for all construction and engineering works, including site preparation, permitting, HVAC, and final finishes. We'll help you select contractors who have experience working on Friendly Fire gaming cafes and a proven track record of delivering high-quality work. Our team will also provide you with a detailed construction schedule and timeline to ensure your gaming cafe is completed on time and ready to open. Trust us to guide you through the construction process and ensure your gaming cafe meets all safety and accessibility requirements.




8. IT support for Build-Out and Setup


Our team of IT professionals will work closely with you to ensure that your gaming cafe's systems and networks are set up correctly and are optimized for gaming.


This includes installing and configuring all necessary hardware and software, as well as providing training on how to use and maintain the systems. We'll also ensure that your gaming cafe is equipped with the latest gaming technology, including high-speed internet, gaming servers, and other necessary equipment.


Additionally, we'll provide ongoing IT support to ensure that your gaming cafe's systems and networks are running smoothly and efficiently. This includes troubleshooting and resolving any issues that may arise, as well as providing regular updates and upgrades to keep your systems and networks up-to-date. With Friendly Fire's IT support for franchisees, you can rest assured that your gaming cafe's technology will not be a source of worry and will always be in the best shape.



9. Pre-Opening Marketing Assistance


Our team will help you develop a comprehensive marketing plan and strategy to attract customers and promote your gaming cafe before opening day. We will guide you through the process of creating effective marketing campaigns, setting marketing budgets, and identifying target audiences. Our proven marketing strategies and tactics will ensure that your gaming cafe stands out.


We'll provide guidance on creating eye-catching and effective marketing materials such as flyers, brochures, and social media graphics. We will also provide suggestions on how to use online marketing tools such as Google AdWords, Facebook advertising, and Instagram influencer marketing to reach your target audience.


With our help, you'll be able to launch your gaming cafe with confidence and attract customers from day one.




10. Pre-opening training


Friendly Fire will provide comprehensive pre-opening training to ensure that our franchisees are fully prepared to run their gaming cafe. The training will take place in an existing Friendly Fire location, where franchisees will get hands-on experience and learn about the day-to-day operations of a gaming cafe. Our training program covers everything from customer service, to staff management, and financial management.


Our focus is to build up your confidence and get you familiar with our systems. By the end of the training, you'll have a solid understanding of how to run a successful Friendly Fire gaming cafe and be ready to hit the ground running on opening day. Our team will be available to answer any questions and provide support throughout the training process. We believe that providing comprehensive training is crucial for the success of our franchisees, and we are committed to supporting you every step of the way.



11. Soft Opening: Testing and fine-tuning


Friendly Fire will provide support and guidance to ensure a successful soft opening. The purpose of the soft opening is to test the systems and make any necessary adjustments before the grand opening.


During the soft opening, we will invite our most loyal customers to come play for free and give us feedback on the gaming experience. This will help us fine-tune any issues and ensure that everything is running smoothly.


By inviting our most loyal customers, we are also building anticipation for the grand opening. Word will start to spread among the customer base, and we will be able to gauge the level of interest in the gaming cafe before the official launch. This will help us prepare for the grand opening and ensure that everything is in place for a successful launch.



12. Grand opening planning and execution assistance


We will work with you to create a custom event plan that fits your Grand Opening budget, including creating a marketing strategy, coordinating with participants, sponsors, vendors and suppliers.


We will also provide guidance on how to create a buzz and generate excitement for the grand opening through social media, local marketing, and other promotional channels.


On the day of the grand opening, our team will be on-site to ensure everything runs smoothly and that you have all the support you need to make the event a success. We will also be there to help you network with potential customers and build relationships with the local community from start.




Operating Phase Support


1. Post-opening training


After the grand opening, Friendly Fire will provide ongoing support and training to ensure your gaming cafe runs smoothly. Our team will return to your location to provide guidance on operations, marketing, and IT. We'll troubleshoot any issues that may arise and provide ongoing support to ensure the success of your business.


Our goal is to ensure you're fully prepared and confident before we leave. We'll be available to answer any questions and provide assistance as needed. This period is crucial as the goal is to become cash-flow positive as soon as possible.


We'll work closely with you to ensure all aspects of the business are running smoothly and address any issues quickly. Once you're ready to continue on your own, we'll step back but will always be available for any questions or concerns.



2. Human Resources assistance


Friendly Fire will provide HR support for your gaming cafe, including employee recruitment, selection, and training. Our team will assist you in finding and hiring the best candidates for your gaming cafe. Additionally, we will provide access to our training videos which cover the Friendly Fire standard, procedures, and policies, to ensure your employees are well-equipped to provide excellent customer service and maintain the high standards of the Friendly Fire brand. We will also be available to answer any questions and provide support as needed throughout the employee's tenure.




3. Business and financial support


Our team will assist you in creating and implementing a financial plan for your gaming cafe, including budgeting and forecasting, as well as providing guidance on managing and analyzing financial data.


In addition, we will provide ongoing support for your gaming cafe's business operations. Our team will help you to identify opportunities for growth and provide guidance on implementing strategies to increase revenue and profitability. We will also assist you in creating and implementing standard operating procedures from our Operations Manual to your day-to-day operations, to ensure consistency and efficiency. Our goal is to help you achieve financial stability and success in your gaming cafe.



4. General help and guidance


Friendly Fire is committed to ensuring the success of your gaming cafe, which is why we offer ongoing support and guidance. Our team will be available to provide general help and guidance on any issues or concerns that may arise during the operation of your gaming cafe. Whether it's answering questions about equipment, providing advice on marketing strategies, or assisting with financial planning, our team is here to support you. We understand that running a business can be challenging, which is why we are dedicated to providing the help and guidance you need to ensure the success of your gaming cafe. With our ongoing support and guidance, you can rest assured that you have the resources and support necessary to achieve your business goals and build a successful gaming cafe.



5. Ongoing marketing and advertising assistance


In addition to providing ongoing support for your marketing plan and strategy, Friendly Fire will also assist in the development and execution of advertising and promotional efforts for your gaming cafe. This may include creating and distributing marketing materials, such as flyers, brochures, and social media campaigns, as well as providing support for events and promotions to attract new customers and retain existing ones.


Our team will work with you to identify key demographics and target markets, as well as develop strategies to reach those markets effectively. We will also provide support for online and offline advertising, including search engine optimization, pay-per-click advertising, and social media advertising.


By working closely with our team, you can be sure that your gaming cafe is reaching the right customers and driving sales. Additionally, we will help you set up analysis and reporting to track the effectiveness of your advertising and promotional efforts, and make adjustments as needed to ensure continued success.



6. Technical support for hardware and software


Friendly Fire's proprietary software will handle most of the technical aspects of your gaming cafe, making it easy for you to focus on running your business. However, if any issues arise, our dedicated IT department is available to provide technical support for hardware and software to ensure your gaming cafe's systems are running smoothly.


You don't need to invest in IT experts as our IT experts are included in the franchise package and will be available to you whenever you need them. With our technical support, you can rest assured that your gaming cafe's systems and networks are functioning correctly and efficiently, allowing you to focus on providing the best experience for your customers.


In addition to hardware and software support, Friendly Fire will also provide network and security assistance to ensure the safety and security of your gaming cafe's systems and data. Our team will work with you to implement the necessary security measures and protocols to protect your business.



7. Assistance for esports events


In addition to providing support for planning and executing in-store esports events, Friendly Fire will also assist with promoting the events to attract customers and build a community. Our team will work with you to create a schedule of events that will appeal to your customers and attract new ones. We will provide guidance on how to set up the events and how to run them effectively. Additionally, we will provide support for advertising and promoting the events to ensure maximum attendance. By working closely with Friendly Fire, you can be sure that your esports events will be successful and help to build a strong community around your gaming cafe.




Conclusion


In conclusion, Friendly Fire offers comprehensive support for our franchisees from the initial signing of the agreement to ongoing post-opening support. We provide assistance with site selection, lease negotiation, manager selection, design and build-out, pre-opening training, soft opening, grand opening, and ongoing support for operations, marketing, IT, and esports events. Our goal is to ensure the success of your gaming cafe and provide you with the confidence and support you need to run a successful business.


If you're interested in becoming a Friendly Fire franchisee, we encourage you to visit our website at https://friendlyfireesports.com/franchise to learn more and apply for the franchise today. With our support and guidance, you can be on your way to opening a successful gaming cafe and becoming a part of the Friendly Fire community.


Friendly Fire is an international gaming cafe franchise with 10 locations in 4 countries. It is a place for gamers who like to play with others, compete, improve, win and have a great time. Friendly Fire is known for its amazing community and great atmosphere.

© 2022 Friendly Fire, Inc. All Rights reserved