Friendly Fire isn’t just a place to play, it’s a next-gen social hub where Gen Z gathers, competes, and connects.
The average visitor spends 4x more than they do gaming at home.
Why? Because we combine immersive setups, a vibrant social atmosphere, and food & drinks that extend their stay.
Locations
10+
Countries
200+
Locations
2017
First location opened in Zagreb, Croatia
2023
50+ locations signed
2025
200+ locations signed
2027
500+ locations signed
2030
Globally recognised
$6 billion
Projected Annual Global Esports Revenue by 2029
474 million
Global E-Sports Audience
3.5 billion
by the end of 2025
8.7%
Annual Audience Growth
Loyalty Program
Old loyalty programs feel fake. Ours is different. Friendly Fire’s system is built around real, automated rewards no manual work needed. Since 2018, it’s helped boost revenue by 20% and keeps getting smarter.
Dynamic Pricing
Just like ride-hailing apps or airlines, our pricing adapts to demand and customer loyalty powered by Coins, our virtual currency system.
No more hourly rates. Just frictionless fun that keeps players spending.
The App
Over 90% of active customers use Friendly Fire App daily, a stark contrast to the 4% in other hospitality and leisure industries.
Every Sunday
€10,000+ monthly prize pools
Only at Friendly Fire locations
Startup Assistance
From 2D/3D layouts to furniture lists and opening day checklists, we help you build your location from the ground up. Efficient. Fast. No guesswork.
Full Training Program
We train you, your manager, and your staff starting at our HQ, continuing on-site before launch, and following up after opening.
Have a glitch? We’re one call or message away. Our support team can remotely access your systems and fix issues before your customers even notice.
Marketing Support
From Instagram designs to flyers and ad strategies, we’ve got your back. Want to host a tournament but don’t know how? We’ll plan it with you.
Initial Investment
From €100,000
Your total setup cost will vary based on location, city, and venue condition, but our format keeps things streamlined and cost-effective.
Optimized for Profit
100–150 m²
Maximum impact, minimum footprint. This size is optimized to fit all your core revenue zones—PCs, consoles, a social lounge, and F&B—while keeping overhead low. The result is a space that's easy to manage and built for high returns.
From Signing to
Grand Opening
2–3 months
With our done-for-you systems and support, most partners are up and running within a few short months of signing.
Network Rebates
Up to 20%
Our mission is to get your doors open, fast. With our hands-on support and turnkey systems, we turn an empty venue into a buzzing social hub in record time. Expect to be fully operational and generating revenue within months.
David Kosir
Founder and CEO
Hands-on founder shaping the brand from the start. Pragmatic leader that is always available.
Lovre Bošnjak
Co-Owner & CTO
Owner of the successful development agency ENCODE, operating for 10 years and currently employing 15 developers.
Andy Čolak
Co-Owner
Owner of successful Surf'n'Fries franchise with 100+ locations worldwide.
Andrii Romanenko
Chief Business Development Officer
Andrii has extensive experience in franchising.He spent 12 years as the CEO of Domino’s (Master Franchise for Ukraine) and is also the owner of his own Domino’s franchise.
Dino Kovacevic
Franchise Training
Ex-KFC manager. He is best friends with every franchisee. He trains and supports them.
Mario Cutura
Franchise Operations
Leads Friendly Fire operations, logistics, community and esports.
Friendly Fire is an international gaming cafe franchise. It is a place for gamers who like to play with others, compete, improve, win and have a great time. Friendly Fire is known for its amazing community and great atmosphere.