COMMUNITY GAMING COMPETITION
COMMUNITY GAMING COMPETITION
COMMUNITY GAMING COMPETITION
ALL IN ONE PLACE
Gaming isn’t niche, it’s the new normal. With 8 out of 10 Gen Zs identifying as gamers, they’re craving spaces to connect offline. Arcades are outdated, cafes are uninspired. The market is wide open and we’re here to fill it.
Gaming isn’t niche, it’s the new normal. With 8 out of 10 Gen Zs identifying as gamers, they’re craving spaces to connect offline. Arcades are outdated, cafes are uninspired. The market is wide open and we’re here to fill it.
Gaming isn’t niche, it’s the new normal. With 8 out of 10 Gen Zs identifying as gamers, they’re craving spaces to connect offline. Arcades are outdated, cafes are uninspired. The market is wide open and we’re here to fill it.
BRING THE
BRING THE
TO YOUR CITY
TO YOUR CITY
People are increasingly seeking engaging social experiences. We have it covered.
People are increasingly seeking engaging social experiences. We have it covered.
People are increasingly seeking engaging social experiences. We have it covered.
Esport Market Size 2024 to 2034 (USD Billion)
60
50
40
30
20
10
0
Month
$6.61
2024
$8.11
2025
$9.94
2026
$12.19
2027
$14.94
2028
$18.32
2029
$22.46
2030
$27.53
2031
$33.76
2032
$41.39
2033
$48.09
2034




300K+
Monthly users

300K+
Monthly users

300K+
Monthly users

1000+
Tournaments organized

1000+
Tournaments organized

1000+
Tournaments organized

Professional
Esport backing

Professional
Esport backing

Professional
Esport backing
VIENNA
Millennium City shopping center
Investment Scale:
170.000 euro
Number of Seats:
63 Seats
Location Size
150 M²
Payback Period:
12 Months
VIENNA
Millennium City shopping center
Investment Scale:
170.000 euro
Number of Seats:
63 Seats
Location Size
150 M²
Payback Period:
12 Months
VIENNA
Millennium City shopping center
Investment Scale:
170.000 euro
Number of Seats:
63 Seats
Location Size
150 M²
Payback Period:
12 Months
ZADAR
City Galleria shopping center
Investment Scale:
110.000 euro
Number of Seats:
44 Seats
Location Size
125 M²
Payback Period:
20 Months
ZADAR
City Galleria shopping center
Investment Scale:
110.000 euro
Number of Seats:
44 Seats
Location Size
125 M²
Payback Period:
20 Months
ZADAR
City Galleria shopping center
Investment Scale:
110.000 euro
Number of Seats:
44 Seats
Location Size
125 M²
Payback Period:
20 Months
MOSTAR
Mepas Mall
Investment Scale:
105.000 euro
Number of Seats:
54 Seats
Location Size
135 M²
Payback Period:
18 Months
MOSTAR
Mepas Mall
Investment Scale:
105.000 euro
Number of Seats:
54 Seats
Location Size
135 M²
Payback Period:
18 Months
MOSTAR
Mepas Mall
Investment Scale:
105.000 euro
Number of Seats:
54 Seats
Location Size
135 M²
Payback Period:
18 Months
You Will Never Game Alone
You Will Never Game Alone
You Will Never Game Alone
We’re not just building cafes. We’re shaping the future of how gamers meet, play, and connect everywhere.
We’re not just building cafes. We’re shaping the future of how gamers meet, play, and connect everywhere.
We’re not just building cafes. We’re shaping the future of how gamers meet, play, and connect everywhere.


BEST IN MARKET SOFTWARE
Seamless gaming
Plug and play
Loyalty programe
Gamification features
Companion app that boosts 90% + user adoption


BEST IN MARKET SOFTWARE
Seamless gaming
Plug and play
Loyalty programe
Gamification features
Companion app that boosts 90% + user adoption


BEST IN MARKET SOFTWARE
Seamless gaming
Plug and play
Loyalty programe
Gamification features
Companion app that boosts 90% + user adoption




Startup Assistance
Operational grand opening help Location 2D/3D renders

Startup Assistance
Operational grand opening help Location 2D/3D renders

Startup Assistance
Operational grand opening help Location 2D/3D renders




Full Training Programme
Multi layer training, from leadership to management to operational.

Full Training Programme
Multi layer training, from leadership to management to operational.

Full Training Programme
Multi layer training, from leadership to management to operational.




Technical Support
Experienced a glitch? We’re one call or message away. Remote access and troubleshooting before customers even notice.

Technical Support
Experienced a glitch? We’re one call or message away. Remote access and troubleshooting before customers even notice.

Technical Support
Experienced a glitch? We’re one call or message away. Remote access and troubleshooting before customers even notice.




Marketing Support
From social media materials to flyers and ad strategies, we’ve got your back. Want to host a tournament but don’t know how? We’ll plan it with you.

Marketing Support
From social media materials to flyers and ad strategies, we’ve got your back. Want to host a tournament but don’t know how? We’ll plan it with you.

Marketing Support
From social media materials to flyers and ad strategies, we’ve got your back. Want to host a tournament but don’t know how? We’ll plan it with you.



REVENUE STREAMS
REVENUE STREAMS
REVENUE STREAMS
Our revenue model is built around:
Our revenue model is built around:
Our revenue model is built around:
Gameplay packages
Gameplay packages
Prepaid B2C monetisation based on game time
Prepaid B2C monetisation based on game time
Food & beverage sales
Food & beverage sales
Snacks, soft drinks and the option for customisation
Snacks, soft drinks and the option for customisation
Merchandise
Merchandise
Exibit Friendly Fire merch, wearable gear and peripherals
Exibit Friendly Fire merch, wearable gear and peripherals
Brand partnerships
Brand partnerships
Country and user scale offers a great deal of revenue potential from brand sponsorships
Country and user scale offers a great deal of revenue potential from brand sponsorships
EVENTS
EVENTS
EVENTS



Birthdays
Birthdays



Tournaments
Tournaments



Team building
and custom events
Team building and custom events
Team building and custom events

AUSTRIA
■
CROATIA
■
SLOVENIA
■
Bosnia and Herzegovina
■
MEXICO
■
PORTUGAL
■
NETHERLANDS
■

AUSTRIA
■
CROATIA
■
SLOVENIA
■
Bosnia and Herzegovina
■
MEXICO
■
PORTUGAL
■
NETHERLANDS
■

AUSTRIA
■
CROATIA
■
SLOVENIA
■
Bosnia and Herzegovina
■
MEXICO
■
PORTUGAL
■
NETHERLANDS
■
Become a part of our growing network
Become a part of our growing network
EU Native, global traction
EU Native, global traction
EU Native, global traction

Locations

Locations

Locations
200+
200+
200+
Locations
Locations
10+
10+
10+
Countries
Countries
2017
First location opened in Zagreb, Croatia
2023
50+ locations signed
2025
200+ locations signed
2027
500+ locations signed

Open Your Own Gaming Cafe in
3 Easy Steps
Open Your Own Gaming Cafe in 3 Easy Steps

01
APPLY
Fill out our short form application, after which we set a deep dive meeting to assess opportunities.

02
PLAN
Intense strategy and planning phase. We lead you through everything necessary for kick-off.

03
KICK OFF
Congrats, you opened your first Friendly Fire! You’re never alone, enjoy the benefits of franchise support systems.

01
APPLY
Fill out our short form application, after which we set a deep dive meeting to assess opportunities.

02
PLAN
Intense strategy and planning phase. We lead you through everything necessary for kick-off.

03
KICK OFF
Congrats, you opened your first Friendly Fire! You’re never alone, enjoy the benefits of franchise support systems.

01
APPLY
Fill out our short form application, after which we set a deep dive meeting to assess opportunities.

02
PLAN
Intense strategy and planning phase. We lead you through everything necessary for kick-off.

03
KICK OFF
Congrats, you opened your first Friendly Fire! You’re never alone, enjoy the benefits of franchise support systems.

TOURNAMENT
TOURNAMENT
Welcome to the Weekly Tournament
Welcome to the Weekly Tournament
Every Sunday, your Friendly Fire location becomes the local arena. We run weekly tournaments that spark rivalries, grow communities, and turn your cafe into a regular destination for competitive players.
Every Sunday, your Friendly Fire location becomes the local arena. We run weekly tournaments that spark rivalries, grow communities, and turn your cafe into a regular destination for competitive players.
Built-in weekly format
€10,000+ monthly prize pools
Only at Friendly Fire locations
All that’s left is one thing: Launch the next big tournament at your own Friendly Fire.
All that’s left is one thing: Launch the next big tournament at your own Friendly Fire.


TESTIMONIAL
What Our Franchisees Say
Real stories from real partners. Hear how Friendly Fire transformed their passion for gaming into a profitable, buzzing business.
I currently work at Coca-Cola as a Digital Enterprise Platform Lead for Finance and Legal. I chose to invest in a Friendly Fire franchise because of its modern concept and the massive potential of the gaming industry, even though I had no prior experience with video games.
On average, I dedicate around 5 hours a week to Friendly Fire. I acquired an already existing franchise, and it took me about two months to fully understand how the Friendly Fire system works.

Anna Maria Mištrafović
Franchise Owner, Friendly Fire Kvatrić- Zagreb (2023)
I currently work at Coca-Cola as a Digital Enterprise Platform Lead for Finance and Legal. I chose to invest in a Friendly Fire franchise because of its modern concept and the massive potential of the gaming industry, even though I had no prior experience with video games.
On average, I dedicate around 5 hours a week to Friendly Fire. I acquired an already existing franchise, and it took me about two months to fully understand how the Friendly Fire system works.

Anna Maria Mištrafović
Franchise Owner, Friendly Fire Kvatrić- Zagreb (2023)






THE TEAM
Who’s Behind Friendly Fire?
When you join Friendly Fire, you’re not just getting a brand, you’re joining a team of builders, gamers, designers, and operators who live and breathe this vision.
These are the people you’ll work with, learn from, and grow alongside.


David Kosir
Founder and CEO
Hands-on founder shaping the brand from the start. Pragmatic leader that is always available.


Lovre Bošnjak
Co-Owner & CTO
Owner of the successful development agency ENCODE, operating for 10 years and currently employing 15 developers.


Andy Čolak
Co-Owner
Owner of successful Surf'n'Fries franchise with 100+ locations worldwide.


Andrii Romanenko
Chief Business Development Officer
Andrii has extensive experience in franchising.He spent 12 years as the CEO of Domino’s (Master Franchise for Ukraine) and is also the owner of his own Domino’s franchise.


Dino Kovacevic
Franchise Training
Ex-KFC manager. He is best friends with every franchisee. He trains and supports them.


Mario Cutura
Chief Operations Officer
Leads Friendly Fire operations, logistics, community and esports.


TESTIMONIAL
What Our Franchisees Say
Real stories from real partners. Hear how Friendly Fire transformed their passion for gaming into a profitable, buzzing business.
I currently work at Coca-Cola as a Digital Enterprise Platform Lead for Finance and Legal. I chose to invest in a Friendly Fire franchise because of its modern concept and the massive potential of the gaming industry, even though I had no prior experience with video games.
On average, I dedicate around 5 hours a week to Friendly Fire. I acquired an already existing franchise, and it took me about two months to fully understand how the Friendly Fire system works.

Anna Maria Mištrafović
Franchise Owner, Friendly Fire Kvatrić- Zagreb (2023)
I currently work at Coca-Cola as a Digital Enterprise Platform Lead for Finance and Legal. I chose to invest in a Friendly Fire franchise because of its modern concept and the massive potential of the gaming industry, even though I had no prior experience with video games.
On average, I dedicate around 5 hours a week to Friendly Fire. I acquired an already existing franchise, and it took me about two months to fully understand how the Friendly Fire system works.

Anna Maria Mištrafović
Franchise Owner, Friendly Fire Kvatrić- Zagreb (2023)






THE TEAM
Who’s Behind Friendly Fire?
When you join Friendly Fire, you’re not just getting a brand, you’re joining a team of builders, gamers, designers, and operators who live and breathe this vision.
These are the people you’ll work with, learn from, and grow alongside.


David Kosir
Founder and CEO
Hands-on founder shaping the brand from the start. Pragmatic leader that is always available.


Lovre Bošnjak
Co-Owner & CTO
Owner of the successful development agency ENCODE, operating for 10 years and currently employing 15 developers.


Andy Čolak
Co-Owner
Owner of successful Surf'n'Fries franchise with 100+ locations worldwide.


Andrii Romanenko
Chief Business Development Officer
Andrii has extensive experience in franchising.He spent 12 years as the CEO of Domino’s (Master Franchise for Ukraine) and is also the owner of his own Domino’s franchise.


Dino Kovacevic
Franchise Training
Ex-KFC manager. He is best friends with every franchisee. He trains and supports them.


Mario Cutura
Chief Operations Officer
Leads Friendly Fire operations, logistics, community and esports.

TESTIMONIAL
What Our Franchisees Say
Real stories from real partners. Hear how Friendly Fire transformed their passion for gaming into a profitable, buzzing business.
I currently work at Coca-Cola as a Digital Enterprise Platform Lead for Finance and Legal. I chose to invest in a Friendly Fire franchise because of its modern concept and the massive potential of the gaming industry, even though I had no prior experience with video games.
On average, I dedicate around 5 hours a week to Friendly Fire. I acquired an already existing franchise, and it took me about two months to fully understand how the Friendly Fire system works.

Anna Maria Mištrafović
Franchise Owner, Friendly Fire Kvatrić- Zagreb (2023)



THE TEAM
Who’s Behind Friendly Fire?
When you join Friendly Fire, you’re not just getting a brand, you’re joining a team of builders, gamers, designers, and operators who live and breathe this vision.
These are the people you’ll work with, learn from, and grow alongside.

David Kosir
Founder and CEO
Hands-on founder shaping the brand from the start. Pragmatic leader that is always available.

Lovre Bošnjak
Co-Owner & CTO
Owner of the successful development agency ENCODE, operating for 10 years and currently employing 15 developers.

Andy Čolak
Co-Owner
Owner of successful Surf'n'Fries franchise with 100+ locations worldwide.

Andrii Romanenko
Chief Business Development Officer
Andrii has extensive experience in franchising.He spent 12 years as the CEO of Domino’s (Master Franchise for Ukraine) and is also the owner of his own Domino’s franchise.

Dino Kovacevic
Franchise Training
Ex-KFC manager. He is best friends with every franchisee. He trains and supports them.

Mario Cutura
Chief Operations Officer
Leads Friendly Fire operations, logistics, community and esports.


Ready for the Future?
With a proven model, powerful tech, and full support, the only thing missing is YOU.
It Takes Only 5 Minutes We’ll get back to you within 24 hours. If we’re a match, you could open your Friendly Fire in under 3 months.






Ready for the Future?
With a proven model, powerful tech, and full support, the only thing missing is YOU.
It Takes Only 5 Minutes We’ll get back to you within 24 hours. If we’re a match, you could open your Friendly Fire in under 3 months.








Ready for the Future?
With a proven model, powerful tech, and full support, the only thing missing is YOU.
It Takes Only 5 Minutes We’ll get back to you within 24 hours. If we’re a match, you could open your Friendly Fire in under 3 months.





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Friendly Fire is an international gaming cafe franchise. It is a place for gamers who like to play with others, compete, improve, win and have a great time. Friendly Fire is known for its amazing community and great atmosphere.
© 2025 Friendly Fire, Inc. All Rights reserved












