First Glimpse of USA Expansion followed by a Huge Riot Deal

North America has been in the works for some time, and now it’s no longer just around the corner. It’s real. And it’s happening sooner than anyone anticipated. Kudos to our founder, David, for pushing this vision forward.

We’re proud to announce that the entire territory of Canada has been signed under a Master Franchising Agreement. At the same time, locations are currently being scoped in Miami, and a strong foothold in Texas will soon be established via Houston.

At Friendly Fire, we consider these milestones more than just expansion, they are proof of the strength and scalability of our business model. The momentum is clear: we’re seeing a growing number of inquiries for multi-unit deals and state-level Master Franchise agreements across currently unclaimed U.S. states.

And while our expansion team works diligently to secure new locations, our customer experience team has something equally exciting to share.

We are proud to announce that Friendly Fire has become Europe’s first game café franchise to achieve official Riot Games Unlocked Partner status.

This means our guests can experience the full League of Legends product in our venues, without having to spend years unlocking content.

At Friendly Fire locations, players now enjoy a fully unlocked champion roster with access to over 5,000 skins and a significant XP boosts during play. This partnership elevates the Friendly Fire experience to a whole new level, making it truly unique in the European market.

The expansion is real. The partnerships are real. And we’re just getting started.