Friendly Fire expands to the Benelux
David Kosir
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Wednesday, September 3, 2025
It may have seemed like a quiet summer, we’ve been working hard behind the scenes. Announcing a huge deal!
We’re proud to announce that Friendly Fire has signed a Master Franchise Agreement for Belgium, Luxembourg, and the Netherlands.
Although it may have seemed like a quiet summer, we’ve been working hard behind the scenes — and this is just the beginning of several exciting announcements to come.
Our new partner is an experienced international franchise operator who recognized the potential of Friendly Fire and chose us as their next big project. We’re honored to welcome them on board and can’t wait to see what they will build.
The journey begins in Amsterdam, with expansion across the Benelux region to follow. With a strong gaming culture and a market eager for social gaming spaces, we’re confident that these new locations will be something truly special.
Stay tuned — more news is on the way as Friendly Fire continues to grow at an exponential pace.