Privacy Policy

When you use our services, you’re trusting us with your information. We understand this is a big responsibility and work hard to protect your information and put you in control.

This Privacy Policy is meant to help you understand what information we collect, why we collect it, and how you can manage it.

We only collect the information you choose to give us, and we process it with your consent, or on another legal basis, we only require the minimum amount of personal information that is necessary to fulfill the purpose of your interaction with us; we don't sell it to third parties, and we only use it as this Privacy Statement describes.

We are compliant with the General Data Protection Regulation (GDPR).

No matter where you are, where you live, or what your citizenship is, we provide a high standard of privacy protection to all our users around the world, regardless of their country of origin or location.

Please make sure you read and agreed on Terms of Service before reading and agreeing on this Privacy Policy. Definitions from Terms of Service are valid here.

How we collect information

When you give it to us or give us permission to obtain it

When you sign up for or use the App, you give us certain information voluntarily. The initial information you give us (username, password, age) is not your personal information. This is why there is no age limit to the Account creation.

However, once you advance with the Account setup you will give us more information. This includes your email address, phone number, name, address, photo, ID/passport photo, and any other information you give us. You can also choose to share with us location data, photos, videos, and live streams. If you buy something on the App, we collect payment information, contact information (address and phone number) and details of what you bought. If you buy something for someone else on the App, we collect their delivery details and contact information.

If you link your Facebook, Instagram, Google, Youtube, Twitch or other accounts from other third-party services to the App, we also get information from those accounts (such as your friends or contacts). The information we get from those services depends on your settings and their privacy policies, so please check what those are.

We also get technical information when you use the App

Whenever you use any website, mobile application or another internet service, certain information gets created and logged automatically. The same is true when you use our App. Here are some of the types of information we collect:

Log data. When you use our App, our servers record information (“log data”), including information that your browser automatically sends whenever you visit a website, or that your mobile app automatically sends when you’re using it. This log data includes your Internet Protocol address, the address of and activity on websites you visit that incorporate App’s features, searches, browser type and settings, the date and time of your request, how you used App, cookie data and device data.

Cookie data. We also use “cookies” (small text files sent by your computer each time you visit our website, unique to your Account or your browser) or similar technologies to capture log data. When we use cookies or other similar technologies, we use session cookies (that last until you close your browser) or persistent cookies (that last until you or your browser delete them). For example, we use cookies to store your language preferences or other settings so you don‘t have to set them up every time you visit App. Some of the cookies we use are associated with your Account (including information about you, such as the email address you gave us) and other cookies are not. For more detailed information about how we use cookies, please review our Cookies Policy.

Device information. In addition to log data, we collect information about the device you’re using App on, including the type of device, operating system, settings, unique device identifiers and crash data that helps us understand when something breaks. Whether we collect some or all of this information often depends on what type of device you’re using and its settings. For example, different types of information are available depending on whether you’re using a Mac or a PC, or an iPhone or Android phone. To learn more about what information your device makes available to us, please also check the policies of your device manufacturer or software provider.

Our partners and advertisers share information with us

We also get information about you and your activity outside App from our affiliates, advertisers, partners and other third parties we work with, or other publicly available sources.

Online advertisers or third parties share information with us to measure or improve the performance of ads on the App, or to figure out what kinds of ads to show you. This includes information about your visits to an advertiser's site or purchases you made from them, or information about your interests from a third-party service, which we might use to help show you ads.

Why we collect data

We want to show you relevant content, improve your experience in Esports Arenas and in the Friendly Fire community.

We use the information we collect from our App for the following purposes:

  • Customizing your App’s experience.
  • Improving your experience in Friendly Fire Esports Arenas.
  • Showing relevant content.
  • Suggesting profiles and tags that are relevant to you.
  • Generating revenue from advertisers by showing you relevant content.
  • Improving the App and add new features.
  • Maintaining a relationship with users.
  • Marketing purposes.
  • Protecting our users.
  • Detecting, preventing, or otherwise addressing fraud, abuse, security, or technical issues with our App.
  • Fulfilling obligations to our partners like developers and rights holders.

What we do with the data

In order to accomplish our goals, we use the data we collect to:

  • Identify you when you use App, and process your transactions.
  • Recommend Content based on your activity on the App. For example, if we see you are playing strategy games we may suggest you strategy games related events and news.
  • Respond to your questions or comments.
  • Suggest other people who have similar interests. For example, if you follow shooting games, we may suggest you to follow popular players who play shooting games.
  • Help your friends and contacts find you on the App, if you agree to this in your settings. For example, if you sign up using a Facebook account, we can help your Facebook friends find you on the App when they first sign up for the App. Or, people can search for your account on the App using your email.
  • Conduct analytics on who is using the App and what they are doing. For example, by logging how often people use two different versions of a feature on the App, we can understand which version is better.
  • Improve the App and offer new features.
  • Send you updates and news by email or push notification, depending on your settings.
  • Work with law enforcement and keep the App safe. We may get requests for account information from law enforcement authorities like the police or courts.
  • Decide which ads to show you. For example, if you show interest in competitive gaming, we may show you ads for esports tournaments. We customize the ad content we show you by identifying your interests based on your onsite and offsite activities, as well as by using the information we receive from ad partners or other third-parties. Where we use cookies to identify your offsite interests, we will obtain consent where required as described in more detail below. Where ad partners or other third parties share information with us about you, we rely on the consent they have obtained.
  • Tell our ad partners how their ads on the App are doing, and how to make them better. Some of this information is aggregated. For example, we would report to an advertiser that a certain percentage of people who viewed a promoted content went on to visit that advertiser's site. In other instances, this information isn’t aggregated. For example, we would let an advertiser know that a particular promoted content has been saved by certain people.
  • Tell our ad partners the types of products you might be interested in. For example, if you create content and play only shooting games, we can tell our ad partner that you are more interested in products that are used for shooting games. This helps us and our ad partners to make sure that the content and ads you see are relevant to you. When we identify your interests based on your offsite behavior with cookies, we will obtain any consent we may need.

Your consent

We’ll only use your information with your consent in order to:

  • Send you marketing materials by email, text or push notification, depending on your account or operating system settings. Each time we send you marketing materials, we give you the option to unsubscribe.
  • Identify your location and customize the content we show you. For example, if we know that you are located close to newly opened Esports Arena we could send you an event invitation. You can opt-in to this in your device operating system settings.
  • Tell our ad partners how their ads are doing using the App’s tags. The App tag (a piece of code) delivers insights to us and our ad partners about actions that a person takes on their website after viewing an ad on the App.
  • Identify you across different browser sessions. This means if you log into the App from your phone (or any device), we'll remember that you're you and you won't need to enter your login details each time you visit the App.
  • Show you ads you might be interested in. We use cookies to identify your interests based on your offsite behavior. We do this for existing users and for new users, and it helps us customize the new user experience.

To find out more about how we use cookies, and your choices about how we use them, please see our Cookies Policy.

Sharing your information

We do not share your personal information with companies, organizations, or individuals outside of Gamebay. There are a few exceptions:

  • We’ll share personal information outside when we have your explicit consent for every single action. For example, we might ask you if you want to share your birthday with a game publisher that gifts Friendly Fire users for their birthdays.
  • Other services (like Facebook, Instagram, Twitter) when you decide to link your Account to those services or publish your activity on the App to them. For example, you can choose to publish your posts on Instagram.
  • We provide personal information to our affiliates and other trusted businesses or persons to process it in compliance with our Privacy Policy and any other appropriate confidentiality and security measures. For example, Friendly Fire Esports Arena that you visit will have access to some of the information required to give you a service. Another example, we share payment card information with the payment companies we use to store your payment information.
  • We share data with trusted security consultants to help us get better at identifying spam. Some information we acquire may be collected by third party providers on our behalf.
  • Online advertisers and third-party companies that we or they use to audit or improve the delivery and performance of ads or content on websites and apps (for example, through Google Analytics).
  • Our wholly-owned subsidiaries and affiliates. If we were to engage in a merger, acquisition, bankruptcy, dissolution, reorganization, or similar transaction or proceeding that involves the transfer of the information described in this Policy, we would share your information with a party involved in such a process (for example, a potential purchaser).
  • To enforce applicable Terms of Service, to detect, prevent, or otherwise address fraud, security, or technical issues and to Protect against harm to the rights, property or safety of Gamebay and Friendly Fire Franchise, our users, or the public as required or permitted by law.
  • For law, regulation, legal process, or enforceable governmental request.

Exporting and deleting your info

You can export a copy of the content in your Account if you want to back it up or use it with a service outside of Gamebay. To export your data you need to email your request from your verified email account to gdpr@gamebay.io.

You can delete your Account from the App’s settings. In some cases, we retain data for limited periods when it needs to be kept for legitimate business or legal purposes.

We try to ensure that our services protect information from accidental or malicious deletion. Because of this, there may be delays between when you delete something and when copies are deleted from our active and backup systems.

Compliance

We maintain servers around the world and your information may be processed on servers located outside of the country where you live. Data protection laws vary among countries, with some providing more protection than others. Regardless of where your information is processed, we apply the same protections described in this policy.

When we receive formal written complaints, we respond by contacting the person who made the complaint. We work with the appropriate regulatory authorities, including local data protection authorities, to resolve any complaints regarding the transfer of your data that we cannot resolve with you directly.

If European Union (EU) data protection law applies to the processing of your information, we provide the controls described in this policy so you can exercise your right to request access to, update, remove, and restrict the processing of your information. You also have the right to object to the processing of your information or export your information to another service.

For users based in the European Economic Area or Switzerland, the data controller responsible for your information is Gamebay OÜ. You can contact the responsible office by emailing gdpr@gamebay.io.

We process your information for the purposes described in this policy, based on the following legal grounds:

  • With your consent. We ask for your agreement to process your information for specific purposes and you have the right to withdraw your consent at any time.
  • When we’re pursuing legitimate interests:
    • Customizing your App’s experience.
    • Improving your experience in Friendly Fire Esports Arenas.
    • Showing relevant content.
    • Suggesting profiles and tags that are relevant to you.
    • Generating revenue from advertisers by showing you relevant content.
    • Improving the App and add new features.
    • Maintaining a relationship with users.
    • Marketing purposes.
    • Protecting our users.
    • Detecting, preventing, or otherwise addressing fraud, abuse, security, or technical issues with our App.
    • Fulfilling obligations to our partners like developers and rights holders.
  • When we’re complying with legal obligations. We’ll process your data when we have a legal obligation to do so, for example, if we’re responding to the legal process or an enforceable governmental request.

Choices you have about your info

Our goal is to give you simple and meaningful choices regarding your information. If you have the Account, many of the choices you have on the App are built directly into the App or your settings. For example, you can:

  • Edit information in your profile at any time, decide whether your profile is available to search engines, or choose whether others can find your account using your email address.
  • Decide which information you provide on your profile will be public.
  • Link or unlink your Account from other services (like Facebook, Google or Twitter).
  • Choose whether the App will be customized for you using information from other websites or apps
  • Choose whether your purchases on the App will be used to customize recommendations and ads for you
  • Close your account at any time.

You also have choices available to you through the device or software you use to access the App. For example:

  • The browser you use lets you control cookies or other types of local data storage
  • Your mobile device lets you choose how and whether your location, photos, advertising identifiers, and other data is shared with us.

To learn more about these choices, please see the information provided by your device or software provider.

How long we keep your information

We keep your information only so long as we need it to provide the App to you and fulfill the purposes described in this policy. This is also the case for anyone that we share your information with and who carries out services on our behalf. When we no longer need to use your information and there is no need for us to keep it to comply with our legal or regulatory obligations, we’ll either remove it from our systems or depersonalize it so that we can't identify you.

Our policy on minors’ information

There is no age limit for the App’s basic features. However, for using all features you must meet the following requirements: If you’re based in the EEA, you may only use the App if you are over the age at which you can provide consent to data processing under the laws of your country or if verifiable parental consent for your use of the App has been provided to us. If you are based outside of EEA any use or access by anyone under the age of 13 is not allowed.

If you are a parent and you learn that your child is using the App and you don't want them to, please contact us emailing childprotection@gamebay.io.

We believe that parents should have absolute control over their children's activity on the App and inside Friendly Fire Esports Arenas so we build a children protection system. You can find out more about it in the App’s settings.

How we make changes to this policy

We may change this policy from time to time and if we do, we’ll post any changes here. If you continue to use the App after those changes are in effect, you agree to the new policy. If the changes are significant, we may provide a more prominent notice or get your consent, as required by law.

Contact us

You can contact Gamebay OÜ at Sepapaja tn 6, Tallinn Harjumaa 15551, Estonia.

You can contact our Data Protection Officer at gdpr@gamebay.io.